NEW YORK, Dec. 15, 2011 /PRNewswire/ -- Research shows that incorporating visual elements into a message not only helps capture the attention of an audience and enhances a story, but also effectively drives engagement – including even a single image increases visibility over text only messages by 14%. 

(Photo:  http://photos.prnewswire.com/prnh/20111215/NY23180 )

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

Ensuring that your photos are readily available for all of your audiences to access and share is critical in this era of real-time engagement. PR Newswire's photo archive, the primary host for company logos, executive portraits, product shots, event photos and illustrations, stores your images at no additional fee when you utilize a number of PR Newswire's offerings including AP Photo Express, Total Photo Archive, and PR Newswire's international photo distributions.

Images stored on the PR Newswire photo archive are optimized to appear in search engine results and as Dan Hennes, PR Newswire's VP of Distribution Products, discussed in his recent blog post about photos and SEO, the right image can play a key role in multiplying search effectiveness.

The new archive site has been integrated with PR Newswire for Journalists, allowing more than 28,000 active journalists to easily download or embed high-resolution PR Newswire images. Each image is categorized and tagged by our dedicated multimedia desk editors to provide an optimal search experience. Individual images can also be shared via Facebook, Twitter, Blogger, Wordpress, Tumblr, and the Google +1 button.

For more information about our photo and multimedia services, visit:  http://www.prnewswire.com/products-services/engage

ABOUT PR NEWSWIRE
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

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