On-Demand Webinars
Reaching the Middle Kingdom: Extending Your Brand in China
China is estimated to be the world’s largest consumer market by 2020. Today, China's middle class – numbering more than 250 million in 2008 – is one of the fastest growing in the world, with high purchasing power and a willingness to spend on foreign brands. This interactive discussion led by two of PR Newswire’s esteemed China experts, Yujie Chen and John Williams, will lay the foundation to help you tell your stories and connect with this burgeoning middle class.
"Hola?!" - Are Hispanic Media Paying Attention?
PR Newswire and Hispanic PR Wire are offering you a one-of-a-kind webinar. Having polled a number of media contacts and analyzed a sampling of news releases distributed over the last 30 days, we're here to share the results of this study and provide strategic insight to help you increase your visibility and ROI.
Riding the Social Media Wave: How Trade Show Organizers Are Utilizing New Technology to Prove ROI
Blogs, Twitter and other social media – what do event organizers need to know? How do you listen, measure and react? More than likely, your organization is already tweeting and building a presence on Facebook – the question is how are you monitoring the impact of your efforts and listening to what others are saying in the social media universe?
Engaging Audiences through Multimedia: Discover the Value of a Multimedia News Release
In today’s competitive communications landscape, it's essential to connect and engage with your target audience. Did you know that adding multimedia to your news releases increases engagement by 35%*?
Learn how PR Newswire can help you maximize the power of multimedia through the multimedia news release (MNR).
*According to internal sample research comparing news releases that contain multimedia with those that do not.
Stay Attuned to the Social Media Landscape with PR Newswire's Social Media Metrics
The rise of social media has given the general public unprecedented influence in building a brand or destroying a reputation. Learn how PR Newswire's Social Media Metrics can help you monitor and analyze the online conversations about your brand.
The Convergence of Marketing & Public Relations: How to Effectively Craft an Integrated Communications Strategy
When it comes to launching a communications campaign or delivering key messages to one's target audience, Marketing and Public Relations practitioners have moved well beyond their traditional approaches. Learn how to maximize your Public Relations campaigns with Marketing initiatives and your Marketing campaigns with Public Relations initiatives.
Global Communications: Challenges and Solutions in Difficult Economic Times
Listen to an interactive panel discussion on best practices for across-border communications. Learn how PR Newswire can help you maximize your investment during this time when every communication dollar counts.
Staying Ahead of the Game: The Steps to Effective Crisis Communications Planning
Don't wait for a crisis to hit before considering your communications strategy. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond. Take action today to ensure tomorrow's stability.
Hispanics are Social! The How, When & Why to Add Social Media Components to Your Marketing Communications Campaign
From events to gossip to entertainment, Hispanic culture centers around being social. This nuance has led the community to vastly embrace social networking on the Internet. This interactive discussion will address how, when and why you should utilize social media to connect with Hispanic audiences.
2009 PRWeek/PR Newswire Media Survey: The Results
PR Newswire and PRWeek share the results of the 2009 PRWeek/PR Newswire Media Survey and discuss how the changing media landscape is affecting journalism and public relations and how professional communicators can keep up with these changes.
PR Strategies to Foster Effective Blogger Relations
As blogs grow more influential each day, PR professionals need to be equipped with best practices for working with bloggers. Through incorporation of insightful examples and case studies, this presentation will provide strategic guidelines to help you achieve success in pitching to a blogger audience.
How PR Can Build More Powerful Brands in Today's Economic Downturn
Savvy organizations have used downturns to gain ground over their competitors. How can you maximize your mindshare during these difficult times? And also defend or even expand your budget? This interactive webinar features a panel of branding experts. Benefit from their insights and proven strategies so that you, too, can uncover the promotional opportunities hidden in a downturn, implement new tactics and leverage high-power, low-cost communication channels.
Essentials of the Nonprofit PR Pitch
Today’s economic climate poses unique challenges for nonprofit, mission-based organizations. Many nonprofits are experiencing unparalleled demand for services, while donations lag behind previous levels. It’s more important than ever before to tell your story and raise awareness and attention. This webinar will discuss the essentials of the nonprofit PR pitch and share valuable tips for gaining the visibility you need in this challenging environment.
Straight Tweet: Giving Voice to a Brand on Twitter
Why have so many companies taken the plunge into social media? It is through this valuable outlet that organizations are given the opportunity to connect on a more personal and human level with their customers, business associates and industry colleagues. In order to be successful, however, your brand needs an authentic voice and achieving this authenticity while holding true to your brand's message requires a careful approach. This webinar will offer valuable advice on how Twitter can help you create an authentic voice to empower your brand.
Seven Trade Show Secrets in Tough & Uncertain Times
No matter what industry, chances are your company is currently being confronted by the challenges of a struggling economy. Contrary to popular belief, now is not the time to cut trade show marketing. Savvy exhibitors know the trick is to be smart when times are tight. Are you equipped with the essentials to survive and thrive on the trade show floor? Discover valuable exhibiting ideas and techniques to help guarantee your trade show success.
Inauguration of a New Age: Multicultural PR in a Changing Society
In a historic year and newly-inaugurated Obama Administration, how will your public relations and diversity initiatives adapt and connect with audiences? This webinar will address winning strategies for conducting multicultural PR in a changing society.
Responsible Marketing: Dos and Don'ts in a Down Economy
Learn the dos and don'ts of responsible marketing in order to enhance your marketing strategy and achieve success amid an economic downturn.
New Media PR
New Media has put the "public" back in "public relations." Traditional media outlets no longer have all the say -- people are turning to Web-based social media applications for their daily news intake. This webinar will provide winning strategies for conducting PR in today's networked society.
Achieve Greater Visibility in an Online World
Achieving optimal results online and in search engines should be a key objective of your organization's communication strategy. Find out how PR Newswire can increase your visibility on the Web with Search Engine Optimization (SEO) and our premier distribution network.
Great Marketing and PR Strategies on a Non-Profit Budget
Learn how you can use your resources and creativity to come up with effective communications strategies that will help you get results and leave you with money to spare in your marketing and PR budget.
Unleash the Power of US1 Media Monitoring
Did you know that PR Newswire is the only major wire service to offer complimentary online media monitoring with all premium newslines? This interactive webinar will help you capture the most value out of this complimentary service.
Think Multimedia: Extending the Reach of Your Messages to Hispanic Audiences
Multiple studies and surveys continue to reaffirm the willingness of Hispanics to embrace technology in the United States. Learn about the Hispanic multimedia evolution and the power of online video, as well as trends and techniques to improve the visibility of your campaigns.
Communicating Your Message Globally on a Tight Budget
How far does your message have to travel? Do you have a message that goes beyond U.S. borders but also needs to meet budget limitations? Are you interested in learning ways to revise or craft your communications strategy to effectively reach your global target audience? This webinar will provide insight on how to successfully and cost-effectively communicate your message.
Advanced Crisis Communication Strategy
Learn how to effectively implement crisis communications plans prior to the onset of a crisis. This webinar will also offer guidance on the do's and don'ts surrounding this type of communication.
Reaching Hispanics Online, An Evolution: Understanding Cultural and Usage Trends to Employ Results-Driven Strategies
Studies show that U.S. Latinos, more than any other ethnic group, rely on Hispanic media more than mainstream media. As marketers struggle to define and measure engagement in a fragmented Web 2.0 world, what are the implications of the latest findings among Latinos online? What does the type of media consumed imply for your online branding, marketing and advertising campaigns? This webinar will address these important topics.
Build and Protect Your Brand Through Online Communications Management
Obtain guidance on how to best incorporate Web-based communication into your organization's branding strategy. This webinar will also highlight the importance of monitoring the online environment to maintain brand consistency.
Become Part of the World of Online Video with the MultiVuTM Spot Runner Multimedia News Release
Learn about the exciting partnership between MultiVuTM and Spot Runner and how this Multimedia News Release can benefit your organization.
Writing That Sells -- Using PR Tools to Reach Consumers Directly
With millions of people linked in to the Internet, news releases aren't just for journalists anymore. Consumers are reading news releases unfiltered by the media online. This webinar will offer direction on how to make your news releases more engaging and relevant to an audience of media and consumers.
Pitching Secrets of the Pros
Gaining the attention of journalists and reporters can be a real challenge. This webinar will provide best practices and valuable guidelines to create compelling PR pitches.
Get Read with PR Newswire: An Informative Discussion on the 2008 Media Pickup Survey
Informative and insightful, this webinar addresses the key findings of the 2008 Media Pickup Survey - a study that proved PR Newswire provides the best pickup of any newswire service and also outperforms the competition on a number of key ROI metrics.
XBRL is Here: What it Means for Your Company
This webinar will bring you up to speed on the process, taxonomy changes and key issues that should be reviewed before the upcoming implementation of XBRL (eXtensible Business Reporting Language).
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Engaging Audiences through Multimedia: Discover the Value of a Multimedia News Release
In today’s competitive communications landscape, it's essential to connect and engage with your target audience. Did you know that adding multimedia to your news releases increases engagement by 35%*?
Learn how PR Newswire can help you maximize the power of multimedia through the multimedia news release (MNR).
