PR NEWSWIRE'S FINANCIAL MEDIA INSIDER Industry News for PR and Marketing Professionals

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  1. Leading Off: Wall St Journal Moves to Jersey After Attack
  2. Coming & Going: new hires, promotions and departures in financial media
  3. ProfNet Profile: q&a with Ronald Gift Mullins, U.S. Insurance
  4. Editorial Calendar: Global Finance Magazine
  5. Events, Trade Shows & Conferences
  6. Industry News


  Wall Street Journal Evacuated to New Jersey

  E-mail 'best option' to reach the Journal

  By Sam Starnes
  PR Newswire

The attack that destroyed the World Trade Center forced the Wall Street Journal's newsroom to evacuate a long way from Wall Street but it hasn't stopped the presses.

"We've got a mission to do now that is more important than it was," said Rich Jaroslovsky, a Journal senior editor.

Before the attack, about 400 worked at the Journal's offices in the World Financial Center on Liberty Street, diagonally across the street from the WTC's south tower. When the attack began, newsroom staff scattered, many making their way 45 miles south to a Dow Jones & Co. office in South Brunswick, N.J., while others worked from home (Dow Jones is the parent company of the Journal, Dow Jones Newswires and Barron's magazine). None of the approximately 900 Dow Jones employees housed in the World Financial Center were injured.

"We were all present and accounted for," Jaroslovsky said. "It's kind of a miracle."

The editorial functions for the Journal are now in South Brunswick, north of Princeton, and will remain there until new office space is determined. Jaroslovsky said most reporters are either working from home or in other available Dow Jones office space in New York.

Jaroslovsky said wire service feeds into the temporary newsroom were up and running the same day of the attack and editors continue to monitor the wires in South Brunswick. He said Journal staff can check their e-mail, but faxes are often not getting through.

"E-mail appears to be functioning normally," he said. "Don't count on faxing right now."

He said communications in all of the Wall Street Journal's bureaus in other cities are also functioning.

"If you've got your established line of contact, continue to use that," he said.

Jaroslovsky said people wanting to send breaking news releases to the Journal should send them to He said companies should not rely on faxes, particularly if it is an earnings or an important financial release.

The October earnings rush will begin in a few weeks. "It's going to be a very important reporting period," he said.

The two main phone numbers for reaching the temporary Journal newsroom in South Brunswick are 609-520-5453 and 609-520-4000. He said messages could be left at these numbers for reporters, however, e-mailing first is the best option.

Jaroslovsky said anyone wanting to send hard copies or a package to an individual reporter should check with him or her via e-mail to see where it should be sent. The temporary newsroom addresses are Wall Street Journal/Dow Jones, P.O. Box 300, Princeton, NJ 08543; or for overnight deliveries, Wall Street Journal/Dow Jones, 4300 Route 1 North, South Brunswick, NJ, 08552.

Some Barron's magazine staff also located in the World Financial Center have moved to the temporary space in South Brunswick, Jaroslovsky said. Office space for the Journal's sister company, Dow Jones Newswires, based in the Harborside Financial Center in Jersey City, N.J., was not affected.

Jaroslovsky said the Journal does not yet know when it will return to Lower Manhattan. However, the day the staff scrambled out of the old newsroom in the wake of the terrorist attack will long be in their memories.

  "It was both a day to remember and a day to forget," he said.



William Power, markets news editor for Wall Street Journal's Money & Investing section, shifts to news desk editor, an addition. His replacement is Kyle Pope, former television editor. Corporate finance reporter Paul Sherer leaves; Suzanne McGhee takes over his duties.

Mark Hoffman, CNBC managing editor of business, leaves CNBC to join WVIT- TV/Hartford, Conn. as general manager; replacement TBA.

Anne Kates Smith, senior editor-financial markets at US News & World Report, joins Kiplinger's Personal Finance as senior associate editor, an addition.

Tom Barry, executive editor, leaves Georgia Trend. Susan Pearcy replaces him.

Susan Schaben, formerly staff reporter at Orange County Business Journal, is now a freelancer.

Jessica Sommar joins New York Post as markets and Wall Street reporter. Daily Deal reporter.

Erica Copulsky joins as mergers-and-acquisitions reporter, replacing Robert Clow, now with the Financial Times. Business reporter Paul Tharp takes over the real estate beat from Braden Keil, who becomes general business reporter. Lisa Marsh joins as retail and fashion reporter, replacing Evelyn Nussenbaum.

Dina Sanchez joins Orlando Sentinel as business section listings editor, replacing Tongelia Milton, who shifts to the marketing department. Gail Rayos, former Orange County editor, is now the associate managing editor of business at Orlando Sentinel.

John Lux, associate financial editor at Chicago Tribune, is now business features editor, replacing Jack Ward, who retires. New homes editor Wayne Faulkner advances to real estate editor, replacing Steven Krech, who joins as the same, an addition. Assistant financial editor Bill Sluis replaces Faulkner. Delroy Alexander joins as business enterprise reporter, an addition.

Carmel Carrillo joins as assistant real estate editor, an addition. Media reporter Tim Jones leaves. Replacements for Sluis and Jones TBA.

Jennifer Ablan takes over the Current Yield column at Barron's, replacing William Pesek, who leaves.

Staff writer David Franecki is now mutual funds writer, replacing Barry Henderson.

LethaJoy Martin advances to coordinating producer from associate producer at PBS's "Wall Street Week With Louis Rukeyser." Assistant Producer Christina Bildstein advances to associate producer; her replacement TBA.

At Reuters America in New York, international equities reporter Ian Simpson shifts to telecommunications reporter, an addition, while technology reporter Mark Weinraub shifts to markets reporter. General assignment correspondent James Wolf shifts to equities and transportation reporter, an addition.

Business reporter Steve Kaylor advances to business editor, filling a vacancy at Tampa Tribune. Acting business editor Bob Steyer shifts to assistant business editor, handling assignments. Small business and trade reporter Janet Forgrieve leaves. Retail and tourism reporter Gary Haber shifts to sports business reporter. Frank Witsil joins as his replacement. Jo-Ann Johnston joins as personal finance reporter, an addition.

John Wordock joins AP Radio Network as Washington-based business news reporter; formerly a Washington correspondent at Bloomberg News.



  Ronald Gift Mullins
  U.S. Insurance Correspondent
  1155 Avenue of the Americas, 11th Floor
  New York, NY 10036
  Direct Phone: 917-522-1638
  Corporate Phone: 212-819-0170
  Fax: 212-819-0171

  Q: What is your experience as an insurance journalist?
  A: Having written about insurance for more than 25 years, I have seen the
  insurance industry from almost all sides -- the insurance company's, the
  industry trade group's, the media's, and am now writing about the emerging
  risk management process, Enterprise Risk Management.  I am unusual among
  insurance journalists in that I actually understand the terms and how
  property/casualty insurance works.

  Q:  What type of stories are most likely to pique your interest? What kind
  of material should PR people be on the lookout for?
  A: I am interested in articles or leads that relate to how
  property/casualty insurance works with risk management, usually told from
  the insurers' point of view.  Analysis pieces describe
  how a specific product or issue will affect the industry's profits or
  position or pricing.  Profiles of chief risk officers of insurers are used
  from time to time.  Read some of my analysis pieces
  at to gain a better understanding of what kinds of
  topics I cover and the types of sources I like to have.

  Q: What are some of the key stories you're currently working on?
  A: At the moment, the World Trade Center attacks are all consuming.  Not
  only the liabilities of the specific insurers, but also the implications
  for the industry as far as insolvency, reserving,
  future pricing.  I would be interested in hearing about ideas for stories
  that relate to how the insurance industry will cope with this largest ever

  Q: What recent projects have given you the most satisfaction or are most
  reflective of your work?
  A: The analysis piece I did for the Sept. 19 issue of on the
  will of insurers to pay for the World Trade Center losses was quite a bit
  of work, but also rewarding to see that the industry is planning to pay.
  Several pieces I did for the analysis section are good.  Also, I do the
  weekly P/C review, and since there is less adherence to objectivity, I can
  take some liberties with my own opinions and views on events.

  Q: What industry publications, Web sites and services do you refer to
  during the course of the day?
  A:  The A.M. Best Web site (; the National
  Underwriter Company Web site (;;;; (Financial Times);;; and

  Q: Any tips you'd like to give the PR community?
  A: Go to (the site is free after you complete a short
  questionnaire and provide a user name and password) and review the
  analysis pieces I write about insurance, mostly commercial lines.  Seldom
  do I cover personal lines except how the lines affect the industry.
  Usually the pieces cover one topic or product or issue.  A bit of
  controversy concerning the issue makes it more likely I will do the story.
  The Web site tries to be objective, with a drive toward uncovering the
  unusual angle.  And promptness in replying is primo since usually the
  stories are written within two days.

  Q: How and when do you prefer to be contacted?
  A: By e-mail or phone anytime.

  Q: By what means do you wish to receive news releases?
  A: E-mail.


  Here is the schedule for Global Finance Magazine:

  Issue Date:  11/1/2001                        Closing Date:  10/12/2001


  Roundtable: financing technology companies
  Roundtable: ASPs
  Pension and investment management
  Global telecom/media finance
  Telecom infrastructure
  Trade finance
  Country reports: Ecuador, Bermuda

  Issue Date:  12/1/2001                       Closing Date:  11/11/2001


  Roundtable: e-commerce
  Treasury and risk management
  Global power/energy finance
  High yield/leveraged financed
  Corporate site selection/economic development
  Real estate finance
  New dot com applications and solutions
  Brazil insight
  Mexico insight
  Country reports: Cyprus

  Global Finance Magazine
  411 Fifth Avenue, 7th Floor
  New York NY 10016
  Phone: 212-447-7900
  Fax: 212-447-7750
  Media Type: Magazines (Business and Financial)
  Circulation: 55,000
  Subjects: Banking, Finance and Investment

      (SOURCE: PR Newswire Online MEDIAtlas)




            Real Conference 2001,
            Washington State Convention and Trade Center, Seattle

            Red Herring's Venture Market East,
            Fairmont Copley Plaza, Boston


            Society of American Business Editors & Writers Inc.
            Omni Ambassador East Hotel, Chicago

            Financial Technology Conference & Expo,
            Jacob K. Javits Convention Center, New York

            NAIC National Congress & Expo



  INC. MAGAZINE. Inc., the magazine for leaders of the nation's growth
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  spearhead the new look. For details:

  Believe it or not, there are some things more important than money.
  According to a poll released today by the Cherenson Group, nearly 80
  percent of adults say they would rather work for a company with an
  excellent reputation than for a company with a poor reputation, even if
  they were offered a higher salary. For more:


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PRNewswire -- Sept. 20

SOURCE: PR Newswire