PR Newswire Named Official News Release Service of CeBIT America
Partnership to offer cost-savings for registered exhibitors

CeBIT America, the first international CeBIT trade fair to convene in the United States (June 18-20, 2003; Jacob K. Javits Convention Center, New York City), and PR Newswire today announced an exclusive relationship making PR Newswire the official news release service of CeBIT America.


As CeBIT America's official news release service, PR Newswire will exclusively handle all press release distribution and online press kit postings for the trade fair. In addition, PR Newswire will set up, host and produce an online news center dedicated to events held in conjunction with CeBIT America and the CeBIT Exhibitor News Channel, a customized news web page featuring all show-related press releases.

"PR Newswire is ideally positioned to support a leading international technology event such as CeBIT America," said Sarah Skerik, Director, Technology & Trade Show Markets for PR Newswire. "Our comprehensive, global news and information distribution services and network will help exhibiting companies seamlessly disseminate announcements to their target audiences around the world."

PR Newswire will have staff on-site at CeBIT America to offer media relations and customer service and assist attending media and exhibitors with publicity services. The partnership will also allow companies exhibiting at CeBIT America to gain significant cost-savings, including special discounts on press release distribution via PR Newswire, automatic posting of event news sent to PR Newswire's Online News Center and the CeBIT Exhibitor News Channel, a complimentary first year PR Newswire circuits membership, and an opportunity to purchase online press kits for the event.

"In bringing CeBIT to the U.S. market, we are dedicated to offering businesses a comprehensive set of marketing and communication opportunities to gain maximum exposure and return on investment. Our partnership with PR Newswire is one of our latest initiatives to provide attending media and exhibitors with easy and convenient access to the latest news and information before, during and after CeBIT America," said Mark Dineen, Managing Director of CeBIT America.

CeBIT America will bring together more than 400 exhibitors and 40,000 senior decision-makers from technology and vertical industries, including the automotive, banking, education, government, healthcare, hospitality, manufacturing, media/publishing and retail sectors. Visit for more information.

About CeBIT

CeBIT is the world's largest and most influential information and communications technology trade fair. The flagship event, CeBIT Hannover, runs for eight days each spring and takes place at the Hannover Fairgrounds in Hannover, Germany. CeBIT 2002 used 4.56 million square feet of net display space and hosted 7,962 exhibiting companies, 700,000 visitors and 11,680 journalists. CeBIT America joins an annual roster of international CeBIT events that includes-in addition to the original CeBIT in Hannover-CeBIT Asia (Shanghai, China), CeBIT Australia (Sydney), CeBIT Bilisim Eurasia (Istanbul, Turkey) and CeBIT CES Consumer Electronics (Shanghai, China). Visit and for more information.

Hannover Fairs USA, Inc. is the U.S. subsidiary of Hannover, Germany's Deutsche Messe AG, the world's largest and most active trade fair organizer and facility. Established in 1985 in Princeton, New Jersey, Hannover Fairs USA organizes tradeshows, conferences, group exhibits and marketing programs at events throughout the world. Visit for more information.

Deutsche Messe AG (the Hannover Trade Fair Authority), owner and operator of the Hannover Fairgrounds, is the world's largest and most active trade fair organizer. Based in Hannover, Germany, the company employs a staff of 700 and, with its 12 subsidiaries and network of 60 foreign representatives, annually produces approximately 50 regional, national and international trade events that showcase between 25,000 and 30,000 exhibiting companies each year. Visit for more information.

About PR Newswire

PR Newswire provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London. Visit for more information.

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CONTACT: Brock McCormack of CeBIT America-Hannover Fairs USA,
+1-609-987-1202,; or Alexa Huenges of Edelman,
+1-212-642-7725,, for CeBIT