PR Week is hosting its first annual healthcare conference, Pharma's PR Diagnosis, a one-day event aimed at providing healthcare professionals with vital information on the compelling issues facing pharmaceutical communicators today, including branding, ethics, regulations, and integrated marketing.

   WHO:      Expected speakers include:

             Steven Lampert, AstraZeneca's senior director of public affairs

             Gloria Stone, director of global PR for Novartis Oncology

             An Ernst & Young advisor, presenting perspectives from Partners
             with Vision, the firm's first-ever global pharmaceutical report

             Jeffrey Richardson, Amgen's director of corporate
             communications

   WHEN:     Wednesday, November 20, 2002, registration begins at 8:00AM.

   WHERE:    The Starlight Roof and Executive Meeting Center, The Waldorf
             Astoria, 301 Park Avenue, NYC, 212.355.3000

   RSVP:     Rachel Asche, Director of Public Relations, PR Newswire at
             212.282.1929 or rachel_asche@prnewswire.com.

Press credentials include one copy of publication, business card and editor's contact number.

PRNewswire -- Nov. 19

SOURCE: PR Week