Online Media Sites Upgrade to Carry Photos and Logos from PR Newswire

More than 100 online news sites carrying news releases from PR Newswire customers have been upgraded to display photos and logos within the releases, PR Newswire announced today.

   Photo: )

The initiative to include multimedia content on prominent media portals like the Dallas Morning News , Hollywood Reporter ( ), and Portland, Ore., NBC affiliate KGW-TV ( ) follows a similar improvement to PR Newswire's feed to CBS Marketwatch ( ) in 2002.

"Issuers of news releases are increasingly supplementing textual information with graphics, executive portraits, location photography and logos to tell their story in pictures as well as words," said David B. Armon, president of PR Newswire Americas. "In the same way newspapers use graphics to attract attention, online sites are very receptive to any content that will make their sites more engaging and helpful to consumers."

PR Newswire introduced "Media Microsites" in 1995 to find additional audiences for its clients' news releases and to provide real-time, market-moving content to news sites that, in many cases, were only updated with fresh editorial material weekly or daily. Media Microsites, which are built and hosted by PR Newswire, are customized to match the look and feel as the existing home site.

The content on each microsite can be characterized by state, industry or subject code and is automatically updated as news releases are transmitted over PR Newswire. Media organizations seeking more information about adding PR Newswire content to their sites should email .

About PR Newswire Association LLC

PR Newswire Association LLC ( ) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media Plc

United Business Media plc ( ) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment jewelry & fashion in the US, UK, Asia and Europe.

NOTE TO WEB CONTENT EDITORS: for more information on media microsites,
please contact Jessica Wuensch at 800-387-8448

Photo: NewsCom:
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

SOURCE: PR Newswire Association LLC

CONTACT: Rachel Asche, director of public relations of PR Newswire,