Daily Round-Up of News Release Briefs Now Available to Broadcast Journalists

The PR Newswire Broadcast Minute, a new service introduced by PR Newswire, gives broadcasters access to short summaries of news releases suitable for use by producers, reporters and radio hosts. Celebrity news, polls, new surveys, consumer and unique product announcements are typical news releases found in the Broadcast Minute.

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"The broadcast minute is a great new offering," said Bill Richardson, Executive Producer of Metro Source News, a Metro Networks/Westwood One company that provides newswire and audio service to more than 900 radio stations, and additional new media and non-traditional broadcast clients. "Our assignment desk checks it daily and it is providing some great Rolodex contacts, and future leads."

The Broadcast Minute is transmitted every day via email at 4:00AM Eastern Standard Time. This daily round-up of releases includes the headline with a scaled down version of the press release followed by a link to the full-text release on PR Newswire for Journalists web site (www.prnewswire.com/media).

"By providing the Broadcast Minute in this format, broadcasters on deadline with little time to spare can quickly scan it for stories they can use," said Sam Starnes, director of media relations, PR Newswire. "If something grabs their attention, they can read the full text of the release on our media web site."

In addition to the releases themselves, broadcast journalists can also access information on expert sources and leads in ProfNet™, PR Newswire's Experts Database, as well as audio clips, upcoming feature news packages and breaking news, all from PR Newswire for Journalists.

Note to journalists:

To sign up for Broadcast Minute, contact Rob Fisher at 408.365.8793 or rob_fisher@prnewswire.com.

Contact: Rachel Asche, director of public relations, PR Newswire at 212.282.1929 or rachel_asche@prnewswire.com.

About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media plc

United Business Media plc (www.unitedbusinessmedia.com) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

PRNewswire -- March 3
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SOURCE: PR Newswire