PR Newswire and its broadcast production and distribution company, MultiVu, will transmit the announcement of the 62nd annual Peabody Award winners live via satellite and the web the evening of April 2, the companies announced today.

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This is the fifth year that PR Newswire has partnered with the Peabody Awards, one of the most prestigious awards in media.

"Our partnership with PR Newswire and MultiVu allows us to broadcast the announcement of the winners far and wide, a reach we could not replicate on our own," said Horace Newcomb, director of the Peabody Awards. "Any newsroom can access video from the announcement for use on their newscasts, and consumers and other interested parties can watch on the web."

The one-hour announcement of the winners is scheduled for 6 p.m. EDT Wednesday, April 2. An archive will be made available for viewing anytime on the web following the live announcement. The annual awards luncheon, hosted by Barbara Walters of ABC Television, will be held May 19 at the Waldorf=Astoria Hotel in New York.

"It's been an honor for PR Newswire to play a role in the oldest and most significant award in electronic media," said Sam Starnes, director of media relations for PR Newswire. "We are thrilled to carry this partnership into its fifth year."

The video will be carried on www.prnewswire.com and www.peabody.uga.edu. Websites are welcome to link to the announcement at http://www.videonewswire.com/event.asp?id=10728.

Broadcasters can uplink to the satellite at Galaxy 3, C-1; Analog Downlink Frequency: 3720; Horizontal Polarity; 95 degrees West.

The George Foster Peabody Award is administered by the Grady College of Journalism and Mass Communication at the University of Georgia. Since the first presentations in 1941, no more than 36 Peabodys have been awarded in any single year.

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

MultiVu, a PR Newswire company, (http://www.multivu.com/) provides unsurpassed broadcast and multimedia production and global distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages. A new alternative for communicators, MultiVu utilizes the latest technologies and PR Newswire's vast distribution resources to create multiple opportunities for companies to visually communicate with specific audiences on a variety of current and developing platforms.

SOURCE: The George Foster Peabody Awards; PR Newswire