TV stations are known by a channel, radio for a spot on the dial. PR Newswire announced today at the Radio-Television News Directors Association convention two new sections designated specifically for radio and TV on PR Newswire for Journalists, a free Web site at www.prnewswire.com/media.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

"In creating video and radio specific pages, we are providing one location on the site where all of our broadcast-related content, such as sound bites and video, can be found immediately," said Larry Thomas, Vice President of MultiVu, PR Newswire's broadcast production and distribution company. "Whether you are an editor looking for ten more seconds of B-roll or a radio producer trying to book time for an interview, it's all in one central place."

The Video page features all of PR Newswire's video content including video news releases (VNRs), B-Roll and Satellite Media Tour (SMT) advisories with satellite coordinates and a Pathfire Digital Media Gateway identification number.

"This I.D. number distinguishes the PR Newswire video in Pathfire's Digital Media Gateway which is installed on computer desktops in hundreds of television newsrooms across the country," said Jim McCallum, Pathfire's Vice President of Broadcast. "All anyone in the newsroom has to do is search the I.D. number and from there they can preview and edit the video right at their desk."

The Radio page features audio news releases (ANRs) and other audio clips that can be accessed and previewed as well as an "All Releases" page where video, audio and web events are listed and archived.

Broadcasters also can sign up for the PR Newswire Broadcast Minute, a daily round-up of news briefs suitable for use by producers, reporters and radio hosts. Celebrity news, surveys, consumer and unique product announcements are typical news releases found in the Broadcast Minute.

In addition to the video and audio content, broadcast journalists can access information on expert sources and leads in ProfNet, PR Newswire's Experts Database, and a Directory of Contacts, as well as upcoming feature news packages and breaking news.

More than 60,000 journalists are registered at PR Newswire for Journalists. The site allows journalists to set up profiles to receive targeted, relevant news and information. The site contains every news release issued by PR Newswire's more than 40,000 members. PR Newswire for Journalists provides access to real-time corporate news organized into market-specific and geographic sectors/beats, groups and topics. Journalists can sign up to receive news by choosing from 59 industries, 41 subjects and 170 locations or by adding company names, keywords or phrases to their profiles. A new subject code of interest to radio and television is "broadcast feed announcement," a category enabling journalists to pull down advisories with video and audio.

Journalists register once and have automatic access to all services with each site visit. By setting up a personal profile, journalists select the type of news they want to receive based on industry, subject, company name, ticker symbol, geographic relevance, language, keyword and media type -- text, audio, video, pictures -- and the preferred email delivery format -- in batch or real-time.

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up-to-the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

MultiVu, a PR Newswire company, (http://www.multivu.com/) provides unsurpassed broadcast and multimedia production and global distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages. A new alternative for communicators, MultiVu utilizes the latest technologies and PR Newswire's vast distribution resources to create multiple opportunities for companies to visually communicate with specific audiences on a variety of current and developing platforms.

NOTE TO MEDIA: Please visit PR Newswire at Booth RT319 at RTNDA@NAB or
sign up for PR Newswire for Journalists at www.prnewswire.com/media.

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PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

SOURCE: PR Newswire Association LLC