PR Newswire Educational Workshop Calendar for May 2003
Seminars to focus on feature writing, broadcast PR skills, interacting with media, international outreach and analyst relations.

As part of its commitment to provide the best products and services to the public relations and investor relations community, PR Newswire is hosting a series of educational workshops around the country throughout the month of May, it was announced today.

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Taught by leading industry professionals, the May workshops will educate PR professionals on how to write a multi-use feature news release for print, TV, radio and the Internet; broaden their broadcast PR skills; interact with the media; work with international media and build analyst relationships. The workshops will be held in New York City, Denver, Portland, Washington DC and Tysons Corner.

   Workshop:    PR Newswire Multipurpose Feature Workshop - Writing the
                Multiuse Feature for print, TV, radio and the Internet.

   Date:        Wednesday, May 14th

   Location:    Sardi's
                234 West 44th Street
                (Between Broadway & 8th Avenue)
                New York City

                * Fred Ferguson, Director, Feature News Service,
                  PR Newswire, former UPI feature editor, newspaper editor
                  and public relations executive at Ogilvy & Mather.
                * Steven Gosset, Editorial Manager, Feature News Service,
                  PR Newswire, former editor and writer at CBS News Radio,
                  four newspapers and UPI.
                * Angela Mendola, National Product Manager, Feature News
                  Service, PR Newswire, formerly at ABC-TV on-air promotions
                  department, managed news, prime time and sports

   RSVP:        Rachel Asche, director, public relations, PR Newswire at
       or 212.282.1929

   Cost:        No fee.

   Workshop:    Skills Workshop Breakfast, Broadcast Public Relations

   Date:        Wednesday, May 21st

   Location:    Embassy Suites Hotel
                1881 Curtis Street (Between 18th and 19th Sts)
                Denver, CO

                * Marc Sternfeld, Producer, KMGH-TV (ABC)
                * Jeffrey Shulman, Divisional Vice President,
                  MultiVu, a PR Newswire company.
                * Dawn Hawkinson, Director of Sales & Marketing,
                  The Garkie Group

   RSVP:        Melissa Fein at

   Cost:        No fee.

   Workshop:    Getting Straight to the Point - How to better communicate
                with the media

   Date:        Wednesday, May 21st

   Location:    Multnomah Athletic Club
                1849 SW Salmon Street
                Portland, Ore.

                * Joe Smith, reporter, KGW-TV and the Business Journal
                * Dave Yewman, DASH Consulting, Inc.
                * Ferris Top, Top Communications

   RSVP:        Krista Peterson at

   Cost:        No fee.

   Workshop:    International Business and Trade - Learn How to Reach The
                Major International News Organizations

   Date:        May 21

   Location:    National Press Club
                529 14th Street, NW
                Washington DC

   Speakers:    Kyodo News, Agence France Presse, Financial Times,
                Bloomberg, EFE

   Sponsors:    PR Newswire, DC Technology Council, Stanton Communications


   Cost:        PR Newswire and DC Tech Members FREE
                Non-members $50 pay at door - check should be made out to
                DC Technology Council

   Workshop:    PRSA Tech Communications Forum - Analyst Relations

   Date:        May 30

   Location:    Tower Club
                8000 Tower Crescent Drive
                Tysons Corner, VA

                * Ozgur Aytar of Fast Track Wireless
                * Jim Fowler of Software AG
                * French Caldwell of Gartner Group
                * Deborah Starke of OAO Technologies

   Moderator:   Gary Arlen, president of Arlen Communications and columnist
                for Washington Technology.

   Sponsors:    PRSA, White & Baldacci, PR Newswire


   Cost:        $25 in advance, $30 at the door

   About PR Newswire Association LLC

PR Newswire Association LLC ( provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.


SOURCE: PR Newswire Association LLC

CONTACT: Rachel Asche, Director, public relations, PR Newswire,