PR Newswire Named Official Wire of the 7th Annual Hispanic Marketing Midwest Conference
PR Newswire Multinational Market Director, Gina Amaro, to present luncheon keynote on how to create a Hispanic PR Plan.
ST. PAUL, Minn.

PR Newswire has been selected the official wire service for the 7th Annual Hispanic Marketing Midwest Conference by conference producers Aguilar Productions, it was announced today. The conference will be held May 29 at the St. Paul Area Chamber of Commerce in St. Paul, Minnesota.

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Gina Amaro, PR Newswire's Director of Multinational Markets, will provide the luncheon keynote on the importance of creating an in-language and in-culture PR and marketing strategy in order to tap into the growing US Hispanic buying power that, according to the Santiago Solutions Group, is expected to top $675 billion mark in 2003, $928 billion by 2007 and $1.2 trillion by 2010.

According to the U.S. Census Bureau, the Hispanic population grew 61% between 1990 and 2001 -- from 21.9 million to 35.3 million -- making it the fastest-growing group in America. Additionally, the Strategy Research Corporation predicts that the Hispanic population will triple in size by 2050, reaching 24% of the total U.S. population. Attendees of the 7th Annual Hispanic Marketing Midwest Conference will learn how to take advantage of this growing market through presentations by leading Hispanic marketing and media specialists.

PR Newswire's U.S. Hispanic practice has been growing rapidly since its beginnings in 1991. Working closely with companies trying to reach this market, PR Newswire services and products have evolved with these companies needs, commented Gina Amaro. "Today we offer specialized wire distribution, targeting and monitoring services to companies seeking to reach the media that covers this fast growing market," said Amaro. "We're pleased to offer some of these services to the exhibitors at the Hispanic Marketing Midwest Conference and to participate in an event where attendees will learn best practices from some of the industry's leaders."

"Aguilar Productions is pleased to be associated with PR Newswire and is looking forward to a successful conference," said Richard Aguliar, Aguilar Productions.

PR Newswire will also be exhibiting on site at the event with representatives available all day.

About PR Newswire Association LLC

PR Newswire Association LLC ( provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About Aguilar Productions

Aguilar Productions, founded in 1996 and based in St. Paul, Minnesota, custom-designs and produces marketing conferences, seminars, workshops and special events focusing on the U.S. Multicultural Markets.

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SOURCE: PR Newswire Association LLC

CONTACT: Rachel Asche, Director, Public Relations of PR Newswire,