PR Newswire announced today, it has extended the reach of its entertainment clients' content through distribution to Soapdom.com, a premier interactive soap opera channel on the Internet.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

Content from PR Newswire's entertainment clients is now available by clicking on the PR Newswire logo on www.soapdom.com. The visitors to soapdom.com can access breaking news in all areas of entertainment including soap operas, movies, music, books and more.

"PR Newswire's entertainment content is a terrific enhancement to soapdom.com and fits in perfectly with our mission to be the number 1 interactive soap channel on the Internet," said Linda Marshall-Smith, chief executive officer, Soapdom, Inc. "Along with our soap opera coverage, our dedicated monthly visitors now have real-time access to news and information from preeminent companies in the entertainment industry."

"We are continually adding new distribution channels for our clients' content," said Dave Armon, president, PR Newswire. "We work with a great number of entertainment companies and through our partnership with soapdom.com will be able to deliver their content directly to the audience they are trying to reach -- the consumer."

About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media Plc

United Business Media plc (www.unitedbusinessmedia.com) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

About Soapdom, Inc.

Soapdom, Inc. serves the soap opera industry as an extended resource for promoting programming, events and celebrities. Working directly with networks, celebrities, studios, and publicists, Soapdom, Inc. gets access to information, stars and events from the heart of soaps, delivering it as-it-breaks to soap fans via Soapdom.com. Soapdom.com is content and community, and is built on state-of-the-art ".net" technology. A dynamic, relational database-driven site, Soapdom.com enables sophisticated search and research capabilities, as well as an almost immediate turnaround of promotable content.

   Contact:  Rachel Asche, Director, Public Relations, PR Newswire at
             212.282.1929 or rachel_asche@prnewswire.com or
             Linda Marshall-Smith, CEO, Soapdom, Inc., at 310.820.0545.

SOURCE: PR Newswire; Soapdom, Inc.