The American Marketing Association today announced an exclusive partnership with PR Newswire that incorporates PR Newswire's vast communications resources into MarketingPower.com, the AMA's comprehensive online resource for marketers.

  (Logo:  http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
          http://www.newscom.com/cgi-bin/prnh/20030715/NYTU020LOGO )

PR Newswire's PR Toolkit will be included on AMA's website, http://www.marketingpower.com/, a site designed as a resource for the more than 750,000 marketing professionals in North America. The PR Toolkit section of the site contains valuable resources for entrepreneurs including news release writing tips, expert answers to common questions about achieving press coverage and access to the world's most advanced electronic distribution network for company news.

"Our site users who are marketing professionals greatly benefited from the resources in PR Newswire's PR Toolkit in the past, and we are pleased to be able to offer these services to them again," said Bob Wallach, Chief Executive Officer of MarketingPower. "The AMA's site is designed to help marketers do their jobs more effectively and these communications tools are necessary for the broad audience we serve, from junior brand managers to chief marketing officers."

"Over the past few years, the public relations, marketing and advertising disciplines have experienced a convergence that has created a more inclusive approach to targeting key audiences," Pamela Bartlett, PR Newswire's manager of strategic channels, commented.

"The PR Toolkit is a terrific way for marketers to get their 'feet wet' because it provides comprehensive instructional information and illustrations on how to reach these audiences through text, video and audio communications," Bartlett said.

  To access the PR Toolkit go to www.marketingpower.com/PRToolkit.

   Contact: Rachel Asche, Public Relations Director, PR Newswire at
   +1-212-282-1929 or rachel_asche@prnewswire.com, or Robert Wallach, CEO,
   MarketingPower.com at +1-312-542-9020 or wallach@ama.org.

  About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media Plc

United Business Media plc (www.unitedbusinessmedia.com) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

About The American Marketing Association

The American Marketing Association, http://www.marketingpower.com/, has nearly 40,000 members worldwide, in 82 countries, with 380 chapters throughout North America and Canada. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education, and serves all levels of marketing practitioners, educators, and students.

SOURCE: The American Marketing Association; PR Newswire Association LLC