MultiVu Content Live on Leading Healthcare Network, Choice Media, Inc.
PRNewswire
NEW YORK

MultiVu, a PR Newswire company, and Choice Media Inc., a leading Internet healthcare network, have partnered to provide multimedia healthcare content to consumers through leading health Web sites and portals.

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Healthcare companies seeking to interact with and reach a consumer audience with important health and medical information will soon be able to do so through the distribution of multimedia content on highly trafficked, leading Web sites. Web sites such as Healthcentral.com, MDchoice.com, Healthscout.com and the health sections of some of the Web's most visited general news and information portals will carry, for the first time, selected, clearly-sourced video news releases. The video news releases will be produced and distributed on behalf of leading healthcare companies by MultiVu, PR Newswire's multimedia production company. Choice Media will create a clearly identified Video News Release section across its network of sites to accommodate MultiVu's videos, making it easy for consumers to recognize and view them.

"The new Video News Release section on Choice Media's network will benefit users by providing information directly from the source of much medical innovation, the healthcare companies themselves. Together with the wealth of objective, third-party multimedia health news content found elsewhere on our sites, this information will empower consumers with a tremendous breadth of information. It also allows MultiVu's clients the unprecedented ability to place their video news releases in a dedicated location on highly-trafficked consumer sites that is clearly identified and easy to find," said Ash Nashed, president, CEO and co-founder of Choice Media.

"The distribution provided through this partnership with Choice Media provides a direct link from healthcare communicators to the consumers they are trying to reach," said Tim Bahr, president of MultiVu, a PR Newswire company. "It will allow our clients to present healthcare information in interactive, rich media formats to millions of healthcare consumers."

MultiVu works with leading healthcare companies to produce video news releases, multimedia news releases, b-roll footage and public service announcements to the broadcast media. Through a partnership with Pathfire, a leading digital delivery platform, PR Newswire delivers MultiVu content directly to the desktops of television reporters nationwide. Through the Choice Media Network, PR Newswire can now deliver selected MultiVu content directly to the desktops of consumers worldwide.

Bahr concluded, "This partnership delivers directly on MultiVu's mission to create new distribution avenues for our clients' content that allow them to leverage their assets to reach new audiences."

About MultiVu

MultiVu, a PR Newswire company, (www.multivu.com) provides unsurpassed broadcast and multimedia production and global distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages. A new alternative for communicators, MultiVu utilizes the latest technologies and PR Newswire's vast distribution resources to create multiple opportunities for companies to visually communicate with specific audiences on a variety of current and developing platforms.

About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About Choice Media, Inc.

Headquartered in Somerville, NJ, Choice Media is the second largest online health network in the world with more than six million monthly worldwide visitors. The firm is also the world's leading online healthcare advertising representation firm, representing highly targeted, premium-branded Web properties to global, blue chip marketers. It optimizes the buying, selling and delivery of online marketing solutions via unique multi-media strategies. Choice Media represents numerous health Web sites including the health channels of WorldNow's television stations' Web sites as well as BabyZone, Drugs.com, HealthCentral.com, Healthscout.com, HeartCenterOnline, InteliHealth.com, MDchoice.com, Mental Health Matters, Rxlist.com. Additionally, the company provides quality health content for professional and consumer Web destinations, and is the exclusive national health content provider to over 100 leading television stations' Web sites. Additional information on Choice Media can be found at www.choicemedia.com.

Contact: Rachel Asche, Director of Public Relations, PR Newswire at 212.282.1929 or rachel_asche@prnewswire.com.

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SOURCE: MultiVu; Choice Media Inc.

CONTACT: Rachel Asche, Director of Public Relations of PR Newswire,
+1-212-282-1929, rachel_asche@prnewswire.com