PR Newswire Named Official Newswire for National Latino AIDS Awareness Day 2003

The Hispanic Federation and the Latino Commission on AIDS have chosen PR Newswire as the official newswire for National Latino AIDS Awareness Day (NLAAD) 2003, the organizations announced today.

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As the official newswire, PR Newswire will distribute all the news releases relating to this year's National Latino AIDS Awareness Day, on behalf of the event organizers, including announcements of local and national activities such as multicultural fairs, concerts, marches, AIDS testing and more, taking place around the country during National Hispanic Heritage Month (September 15-October 15).

Through PR Newswire, all news releases in connection with this event will be distributed in both Spanish and English to thousands of media points, including television, radio, newspapers, trade press and magazines; more than 3,600 websites, online newspapers, databases and search engines; and more than 63,000 journalists registered at PR Newswire for Journalists,

"More than twenty years into the AIDS epidemic, the Latino community continues to face alarmingly high rates of HIV/AIDS. Undoubtedly, there is a pressing need for increased prevention education and this event is a monumental step in the right direction," said Jose Calderon, Assistant Vice President of the Hispanic Federation. "With PR Newswire as our partner, our messages will be heard far and wide. By partnering with us on this initiative, PR Newswire is showing its commitment to the Hispanic community in the United States -- we are grateful for their participation," said Guillermo Chacon, Vice President of the Latino Commission on AIDS."

"Our work towards creating the largest in-language Spanish distribution network really pays off when we can help generate awareness for events such as the National Latino AIDS Awareness Day," said Margarita Corral, Specialist, Hispanic & Latin America Markets, PR Newswire. "We are very happy to be able to provide the Hispanic Federation and the Latino Commission on AIDS with the necessary tools to get their extremely important messages out to both the Hispanic community and the country at large."

About the Hispanic Federation

Established in 1990 by a group of Hispanic leaders, the Hispanic Federation (HF), is a membership organization of 76 Latino health and human services agencies in New York, New Jersey and Connecticut. The Hispanic Federation's member agencies work in the areas of education, health, elderly services, healthcare, HIV/AIDS, housing and economic development. Each year, these agencies serve more than 800,000 of the tri-state area's most underprivileged and vulnerable Latinos.

About the Latino Commission on AIDS

The Latino Commission on AIDS is a nonprofit membership organization dedicated to improving and expanding health promotion, research, treatment and other services to the Latino community through organizing, education, model program development, capacity building & training.

About PR Newswire Association LLC

PR Newswire Association LLC ( provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. PR Newswire has been delivering news to the US Hispanic media for more than thirteen years and has developed an extensive network of Hispanic media representing the Top 50 markets in the United States. PR Newswire also offers L-Watch, a Spanish and Portuguese-language print and online media monitoring service, as well as in-language, in-culture Hispanic broadcast services. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

Rachel Asche, Director of Public Relations, PR Newswire,

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SOURCE: PR Newswire Association LLC; Latino Commission on AIDS; Hispanic

CONTACT: Rachel Asche, Director of Public Relations, PR Newswire,