Biotechnology Industry Organization and PR Newswire Extend Exclusive Agreement To Provide News Distribution Services to the Biotech Industry
PRNewswire
NEW YORK

After eight successful years of being the preferred provider for communications products and services to the more than 1,000 organizations represented by the Biotechnology Industry Organization (BIO), PR Newswire has extended its exclusive agreement to continue to provide news distribution services for BIO members and select affiliate organizations, it was announced today.

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BIO has partnered with PR Newswire since 1996 to assist its members with cost-effective communication strategies. Under the renewed agreement, BIO members from corporations, academic institutions, state biotechnology centers and other organizations, receive exclusive benefits including discounted distribution for news releases. PR Newswire members also benefit from exposure of their news on BIO's heavily trafficked web site, www.bio.org. More information on the benefits available to BIO members can be retrieved by emailing bio@prnewswire.com.

"We have had a very successful partnership with PR Newswire over the years because they understand the communication needs of the biotech industry and are able to provide us with many ways to reach the media who cover this industry," said Dan Eramian, Vice President, Communications, of BIO. "Our members really benefit from working with the true leader in this field; PR Newswire's quality of service and innovative products are state-of-the-art."

The program enables BIO members to issue news through PR Newswire's advanced distribution network at special rates, reaching thousands of newsrooms and individual journalists who cover biotech news, as well as investors and the general public through one million equities terminals and thousands of web sites and online databases. BIO members can also elect to post their news releases on an online news archive at www.prnewswire.com/news, and link to this archive from the member's web site or off its profile on the BIO web site at www.bio.org. BIO's web site also features PR Newswire's entire biotech daily news feed. In addition, new members of BIO will receive a complimentary one-year membership to PR Newswire and all members will be eligible for special deals throughout the term of the agreement.

"As the largest and most respected biotech organization in the country, BIO provides an ongoing forum for more than one thousand biotech companies to exchange knowledge, breakthroughs in research and development, best practices and much more, on the issues that face their industry on a regular basis," said Melissa Sottoway, PR Newswire's Manager, Channel Marketing. "We are delighted to continue our partnership with BIO and to be able to assist its members in the communication of their vital and sometimes controversial work. BIO members understand that getting their message out is critical for publicity, funding and support, and PR Newswire is committed to helping them reach their audiences."

ABOUT BIOTECHNOLOGY INDUSTRY ORGANIZATION

Biotechnology Industry Organization (www.bio.org) represents more than 1,000 biotechnology companies, academic institutions, state biotechnology centers and related organizations in all 50 U.S. states and 33 other nations. BIO members are involved in the research and development of health-care, agricultural, industrial and environmental biotechnology products.

About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media Plc

United Business Media plc (www.unitedbusinessmedia.com) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

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SOURCE: PR Newswire Association LLC; Biotechnology Industry Organization

CONTACT: Rachel Asche, Director of Public Relations of PR Newswire,
+1-212-282-1929, rachel.asche@prnewswire.com; or Fred Zeldow, Director,
Business Development/Strategic Alliances of BIO, +1-202-962-9200