PR Newswire Content to be Available at Latimes.com
PRNewswire
NEW YORK

News releases distributed through PR Newswire are now available online at latimes.com, the Web site of the Los Angeles Times, it was announced today.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

Located at http://www.latimes.com/business/ under "Business Tools" and "Press Releases," visitors can either search Company News and Multimedia Events or find news releases by subject and industry. All content is provided by PR Newswire.

According to Ken Dowell, Managing Director, Targeting/Monitoring Services at PR Newswire, the agreement will add significant reach to PR Newswire's online distribution.

"The advent of the Internet has provided great opportunities for professional communicators to reach beyond traditional audiences with their full-text messages. Our partnership with latimes.com, in addition to the websites of more than 500 hundred of the best newspapers and media organizations in the country, provides unprecedented reach for our members' unfiltered messages," said Dowell.

"PR Newswire's content broadens our Web site offerings," said Elaine Zinngrabe, latimes.com assistant general manager. "It allows us to offer a convenient, organized way for our users to research news from companies, organizations and associations."

Latimes.com has almost three million unique visitors a month.

As part of its commitment to providing the best exposure for its members' news releases, PR Newswire has entered into agreements with more than 500 newspapers and media organizations across the country to feature its members' news releases on their leading websites. PR Newswire's copy is also featured on the websites of the major daily newspapers in Atlanta, Chicago, Cleveland, Denver, Dallas, Houston, New York, San Diego, Seattle and Washington, among others. PR Newswire also distributes its members' news releases to more than 3,600 websites and online databases.

About the Latimes.com

Latimes.com is one of the leading sources for national and international news and information on the World Wide Web, and the primary source of news and information for and about Southern California. Latimes.com has more than 50,000 content pages and the site is updated continuously throughout the day, making it one of the most comprehensive news sites on the World Wide Web. Every day more than 3,000 stories are uploaded to provide readers with all of the day's news. In addition, users have access to a million stories from past issues of the Los Angeles Times available in the latimes.com archives dating back to 1985. Latimes.com is a Tribune Interactive Company, one of the largest sources of interactive news and information services in the country.

About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About United Business Media plc

United Business Media plc (www.unitedbusinessmedia.com) is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

Contact: Rachel Asche, Director of Public Relations, PR Newswire,

212.282.1929 or rachel.asche@prnewswire.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire Association LLC

CONTACT: Rachel Asche, Director of Public Relations of PR Newswire,
+1-212-282-1929, rachel.asche@prnewswire.com