Motorola's Media Center and Content Scheduler and Publisher Application will be at the heart of a presentation given at the 2003 Public Relations Society of America's (PRSA) International Conference, 25 - 28 October, in New Orleans. "eMedia: Using the Digital Channel to Support Global Messaging and Locally Relevant Content" will be presented by Albert Lopez, from Motorola's Strategic Web Communications Team, on the final day of the Conference. The global platform demonstration will highlight how the organization leverages the power of the Web as a primary communications channel for delivering brand- supporting, real-time content that is locally relevant.

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Motorola's solution, powered by Vignette's Content Management suite, also includes a distribution and tracking module provided by PR Newswire. The module helps Motorola's global team support locally relevant, multi-lingual, multi-cultural brand messages in markets around the world by enabling them to access PR Newswire products and services wherever they are. Members of the team can upload news releases for scheduled global distribution, retrieve Media Access Reports providing feedback on each release, profile experts through ProfNet, track online mentions of the company and its competitors through eWatch, and create customized global media-lists through the Online MEDIAtlas.

In addition to providing an easy to use application, Motorola's solution includes a key, digital 'air-traffic-controller' functionality that helps keep all news releases published by the company scheduled. The entire package helps reduce costs and address common pitfalls associated with corporate communications operations, while delivering crucial messages into the marketplace.

"Motorola's Media Center environment and Content Scheduler/Publisher (CSP) application enable us to rocket past merely sharing news through traditional news releases, to using total digital media modules to actively engage our global constituents," said Albert Lopez, director of uberMedia, strategic Web communications for Motorola Inc. "Most importantly, we now have the power to promote clear and consistent, brand-supporting messaging locally and globally. By streamlining news distribution processes and employing Vignette's capabilities and PR Newswire's products and services, the Motorola communications team is now able to focus on the big picture, helping to meet the strategic goals of the company by providing rich, relevant and dynamic information to all of our audiences in real time."

Other key highlights of the Motorola's solution include: Active management of country-specific home pages, graphical elements, data sheets, and digital video. Site visitors have one-click access from the home page to more than a dozen content areas, including: current and archived news releases, organized by the country; media contacts by region and business sector; executives' biographies and photos; other print-quality images of Motorola's products and facilities. Motorola's Media Center is located @: www.motorola.com/mediacenter.

About PR Newswire Association LLC

PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.

About Motorola

Motorola, Inc. is a global leader in wireless, automotive and broadband communications. Sales in 2002 were $27.3 billion. Motorola is a global corporate citizen dedicated to ethical business practices and pioneering important innovations that make things smarter and life better, honored traditions that began when the company was founded 75 years ago this year. For more information, please visit www.motorola.com.

   Media Contacts:
   Rachel Asche
   Director, Public Relations
   PR Newswire
   810 Seventh Avenue, 35th Floor
   New York, NY 10019
   212.282.1929 (office)
   646.295.5401 (mobile)
   212.596.1506 (fax)

   Alberto M. Lopez
   Director, uberMedia
   Strategic Web Communications
   Motorola
   Schaumburg, Illinois, USA
   +1-847-435-3364 Office
   +1-847-414-1365 Mobile (GSM)

SOURCE: Motorola, Inc.; PR Newswire Association LLC