Automotive reporters covering the 16th annual North American International Auto Show (NAIAS) can locate news releases, photos, audio and video from show participants through PR Newswire, the official news service selected by the producers of the Detroit-based automotive show, the two organizations announced today. The show will be held January 4 - 19, 2004 at the Cobo Conference/Exhibition Center in downtown Detroit.
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Breaking news from NAIAS exhibitors will be distributed through PR Newswire to automotive reporters worldwide, and by pre-registering on PR Newswire's media-only web site, PR Newswire for Journalists at www.prnewswire.com/media, media can receive breaking news releases from the show, in their preferred format and delivery schedule. Reporters seeking additional archived content to complement stories, including photos, logos and multimedia, can easily search and download it from the media site once they are registered.
"I strongly encourage reporters who plan on covering news coming out of the NAIAS to register at our media website," said Sarah Skerik, PR Newswire's Vice President of Channel Sales & Marketing. "These are heavy news events and this site will allow reporters to stay on top of breaking show news, filter it according to their needs, and receive it directly in their in-box as it crosses the wires."
All exhibitors' news releases will also be available on the Exhibitor News Channel on the NAIAS show site, found at www.naias.com. Additionally, PR Newswire will deliver extra exposure through the NAIAS Online News Center at www.prnewswire.com/news, located under Trade Shows, and on PR Newswire for Journalists. Exhibitors will have the opportunity to purchase online press kits and specialized distribution circuits to provide news to targeted audiences. PR Newswire will be on-site at the show in the Michelin Media Center.
The North American International Auto Show Broadcasting Center is operated by ZIP-TVS, an NAIAS expert. MultiVu, a PR Newswire company, is ZIP-TVS's preferred, in-house video distribution resource at NAIAS 2004. Housed on-site at the Cobo Convention Center, MultiVu will offer a complete array of multimedia and broadcast production/distribution services to exhibitors at NAIAS.
About the North American International Auto Show
In January 2003, Detroit concluded its 87th Auto Show, its 15th consecutive year as the expanded North American International Auto Show (NAIAS). Now entering its 16th year as an international event, the North American International Auto Show is considered among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn the distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at http://www.naias.com/.
About PR Newswire Association LLC
PR Newswire Association LLC (www.prnewswire.com) provides electronic distribution, targeting and measurement services on behalf of some 40,000 customers worldwide who seek to reach the news media, the investment community and the general public with their up to the minute, full-text news developments. Established in 1954, PR Newswire has offices in fourteen countries and routinely sends its customers' news to outlets in 135 countries in 27 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.
Contact: Rachel Asche, Director of Public Relations, PR Newswire,
212.282.1929 or
http://www.newscom.com/cgi-bin/prnh/20031222/NYM119LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
SOURCE: PR Newswire
CONTACT: Rachel Asche, Director of Public Relations of PR Newswire,
+1-212-282-1929,