PR Newswire to Provide WorldNow's Local Television Web Sites with News Content

More than 140 local television station Web sites hosted by The WorldNow Network will carry news releases and statements issued by organizations using PR Newswire, PR Newswire announced today.

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PR Newswire's content will be organized by industry and subject codes, and will be dynamically integrated into many of the WorldNow's roster of local CBS, NBC, ABC, FOX, UPN and WB affiliate Web sites. This service will offer site visitors access to news releases on a variety of industries and subjects as soon as they are distributed by PR Newswire.

Commenting on the benefit to PR Newswire's members, Ken Dowell, Managing Director, Targeting Services, PR Newswire, remarked, "It is in the best interest of our members to provide as many points of contact to their news releases as possible. WorldNow will be distributing this information across 35 states, accounting for 43% of U.S. television households and reaching 8 million unique visitors per month. These are destination sites for visitors seeking news and information on a wide variety of issues and subjects, and our members will benefit from having their news easily accessible to these visitors."

WorldNow provides an extensive array of technology and content solutions to ensure that its members' Web sites are continuously updated with new information, as it is available. As such, WorldNow is ideally equipped to accommodate the thousands of news releases that PR Newswire processes on a 24x7 basis.

Content categories that will be available to the WorldNow Web sites include Airlines & Aviation, Auto, Banking & Financial Services, Biotechnology, Computer Electronics, Consumer Electronics, Economic News & Analysis, Education, Entertainment, Film & Motion Picture, Food & Beverage, Health Care, Medicine & Pharmaceuticals, New Products & Services, Political Campaigns, Online/Multimedia/Internet, Real Estate, Sports, Telecommunications, Travel and Travel & Leisure.

PR Newswire offers global news release distribution via wire, fax and email to tens of thousands of media points, millions of investment professionals, and the general public through agreements with more than 3,600 websites, databases and online services, and more than 500 newspapers, media organizations and television stations across the country. PR Newswire's copy is featured on the Web sites of major daily newspapers in Atlanta, Chicago, Cleveland, Denver, Dallas, Houston, Los Angeles, New York, San Diego, Seattle and Washington, and the Web sites of ABC Television's owned-and-operated stations throughout the country.

About PR Newswire Association LLC

Now in its 50th year, PR Newswire Association LLC ( provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up- to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNet(SM), eWatch™, Online MEDIAtlas™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

About WorldNow

New York based WorldNow is the leading provider of Internet technology, revenue and content solutions for local broadcast companies. Through partnerships with 143 local television stations, WorldNow has built the largest network of local news and information Web sites in the world. For television stations: WorldNow offers revenue programs, national content offerings, consulting services and on-going customer support enable broadcasters to establish Internet businesses that grow their audience, enhance their brand and drive new profits. For advertisers: WorldNow offers the unique convergent marketing opportunity to connect with a targeted local consumer base on-air and online. By combining the strength of local broadcast news, the power of on-air promotion, and the trust of established television brands with a unique Internet Garyeting platform, WorldNow provides advertisers with unparalleled reach and high impact interactivity. The WorldNow Network reaches over 8 million unique visitors each month, and has sales representation agreements reaching 16 million unique visitors each month. More information is available at

Contact: Rachel Asche, Director, Public Relations, PR Newswire at 212.282.1929 or

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SOURCE: PR Newswire Association LLC

CONTACT: Rachel Asche, Director, Public Relations, PR Newswire,
+1-212-282-1929, or