PR Newswire Adds Institutional Investor Activity Reports to News Releases

A new service introduced today by PR Newswire at the National Investor Relations Institute's annual conference in Phoenix will provide valuable feedback on institutional investors who have accessed public company news releases distributed by PR Newswire.

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Part of PR Newswire's Premium Access Reporting, the new service called Investor Access Reporting will provide information on the total number of accesses to a news release by institutional investors viewing the release on Thomson Financial's First Call® network. The introduction of Investor Access Reporting marks the first time a commercial newswire is able to provide valuable feedback on the activity of institutional investors who are accessing news releases within the structure of the financial network they rely on daily.

"One of the biggest challenges facing investor relations professionals is making sure that their message is heard by institutional investors," said David B. Armon, chief operating officer of PR Newswire. "This new service will help to demonstrate the importance of the company release as a vehicle to reach investors."

In partnership since 2001, PR Newswire and Thomson Financial have created a suite of comprehensive investor relations services to support the financial information needs of companies worldwide.

"This new service joins other exclusive services offered to PR Newswire members including: automatic and premier placement of public company news releases in the First Call network reaching 55,000 institutional investors, analysts and financial advisors at more than 850 brokerage firms worldwide through the PR Newswire-First Call Wire; the distribution of First Call Morning Notes to all public companies who issue a news release over our national newsline; and the creation and distribution of all PR Newswire public company members' financial webcasts to the First Call Network," said Armon.

Investor Access reporting is offered as a complimentary service for all PR Newswire public company members who distribute their material news releases over PR Newswire's premium national newsline, US1. Together with PR Newswire's Public Access and Media Access Reports, the addition of Investor Access Reporting provides a full-spectrum of feedback on a company's messages from its key audiences -- the media, the general public and institutional investors.

In addition to premier positioning on Thomson Financial's First Call network for all releases sent over the PR Newswire-First Call wire, PR Newswire members' news releases also reach hundreds of thousands of institutional investors through key news services such as Reuters, Bloomberg and Dow Jones and through hundreds of financial databases and research services that carry PR Newswire member copy.

"Reaching thousands of institutional investors while they're monitoring their stocks and reviewing potential buys, allows members' financial news releases to be presented in the right context and at the right time. PR Newswire's new Investor Access Reporting gives investor relations officers a glimpse of that activity from within one of the most significant financial networks, the Thomson First Call network," concluded Armon.

About PR Newswire

Now in its 50th year, PR Newswire Association LLC ( provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNet(SM), eWatch™, Online MEDIAtlas™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

About Thomson Financial

Thomson Financial is a US$1.5 billion provider of information and technology solutions to the worldwide financial community. Through the widest range of products and services in the industry, Thomson Financial helps clients in more than 70 countries make better decisions, be more productive and achieve superior results. Thomson Financial is part of The Thomson Corporation (, a leading provider of value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. With revenues of US$7.6 billion, The Thomson Corporation lists its common shares on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).

   Rachel Asche
   Director of Public Relations
   PR Newswire
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SOURCE: PR Newswire

CONTACT: Rachel Asche, Director of Public Relations, PR Newswire,