Organizations with business interests in Mexico now have an additional direct channel to reach Mexican media with their full-text news releases through a new strategic alliance between PR Newswire and Notimex, the leading national news agency.

The alliance, which also augments PR Newswire's existing distribution to U.S-based Hispanic media, creates new distribution channels for PR professionals to reach media contacts in Mexico by enabling news releases issued by PR Newswire to be disseminated by Notimex directly to its subscribers and posted in Spanish on the Notimex website, http://www.notimex.com.mx/. Utilizing satellite and Internet technology, Notimex delivers more than 500 national and international news articles each day to its base of subscribers including full-text news releases and daily news briefs from PR Newswire.

"Not only is the alliance between PR Newswire and Notimex beneficial to companies with current or future business interests within Mexico, but it is also extremely significant to Mexican publicly held companies that are traded on both the Bolsa de Valores and a U.S. stock exchange. Such companies will now be able to send their material news simultaneously to reach thousands of investors and media contacts in both the U.S. and Mexico," said Patricia Canary, vice president, International Services for PR Newswire

With more than 100 subscribers based in the U.S. receiving Hispanic- related news through Notimex, this alliance will also enhance PR Newswire's current Hispanic Markets Newsline, bringing the total reach to more than 1,000 U.S.-based Hispanic media.

"The Hispanic community is one of the most dynamic segments in North America, both in terms of population growth and economic power. Organizations that want to reach this audience with their messages understand the importance of working with the ethnic media. As one of the leading national news agencies in Mexico, Notimex is widely regarded as a reliable and credible source of information. Having direct access to this service is a tremendous asset to PR Newswire members, particularly those who utilize our U.S. Hispanic Markets Newsline," said Canary.

Commenting on the alliance, Notimex's commercial director, Lic. Carlos Said Montes, stated, "Notimex and PR Newswire have entered into a strategic alliance that brings together the strengths of both organizations and demonstrates a commitment to offer our users quality products and services on a consistent basis. This union ensures the continuity and quality of services that many have come to associate with Notimex for more than 36 years. This alliance will afford both companies greater efficiency, increase their coverage and consolidate their leadership."

About PR Newswire

Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNet(SM), eWatch™, Online MEDIAtlas™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

About Notimex

Headquartered in Mexico City, Notimex is the Mexican News Agency that covers the most recent developments affecting Latin America and the rest of the world. Notimex has a network of communication specialists, including more than 300 publishers, editors, photographers, reporters and correspondents, strategically located throughout Mexico and the world. With over 35 years experience, Notimex offers its subscribers throughout the world, a wide array of services such as text news, digital photography, digital audio, banners, TV and audio production, special coverage of events, among others, either via satellite or Internet.

SOURCE: PR Newswire; Notimex