The Democratic National Convention Committee (DNCC) today named PR Newswire its exclusive source of breaking news releases, speeches, and advisory information for the 2004 Democratic National Convention to be held in Boston on July 26-29.
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"PR Newswire is a proven and reliable newswire service that has considerable experience in the political arena," said Rod O'Connor, CEO of the DNCC. "We look forward to working with them to reach out to the media, the public, and others."
Under the terms of the agreement with the Democratic National Convention Committee, PR Newswire will disseminate news releases, media advisories, and speech texts from the 2004 convention directly to the desktops and handheld devices of thousands of reporters covering the campaign and to thousands of general media and political websites. Releases and announcements will also be available on PR Newswire For Journalists, a media-only website at http://www.prnewswire.com/media, and on a dedicated online newsroom hosted by PR Newswire at http://www.prnewswire.com/micro/dems04. Further, PR Newswire is assisting the Democratic National Convention in communicating with Spanish- speaking voters by translating various key press releases and speech texts into Spanish each night of the convention.
By registering at http://www.dems2004.org/registration, reporters, editors, and producers covering the Democratic National Convention can choose to have these and other breaking news releases push-emailed to them at their office, home, or handheld device.
"PR Newswire's extensive experience working with past presidential conventions has provided us with an insider's understanding of what the media is looking for and how they would like to receive it," said Danny Selnick, vice president, PR Newswire Policy Services. "As the source of breaking news from the upcoming 2004 Democratic National Convention, we are even better equipped to provide the broadest reach to the media, the public, and other audiences through our vast distribution circuits."
For issuers of news releases concerning the presidential campaign, PR Newswire is offering special convention-related packages enabling its members to reach local, state, and national media covering the election, in addition to reaching political influencers and the voting public.
Visitors to PR Newswire's public website, http://www.prnewswire.com/, can locate up-to-the-minute news releases and other information on the political campaigns through a special section called, "Race for the White House." This section contains news releases from the White House, political organizations, corporations, associations, non-profits, unions, and others that offer comment or endorsement. PR Newswire's news releases are also available to the general public on thousands of databases, online newspapers, web sites, and search engines.
PR Newswire also distributes policy-related news releases for Congressional and state government leaders, federal and independent government agencies, organized labor, national associations, special interest groups, foreign governments and corporations -- and has been doing so for 50 years.
"When any critical issues of the day break, PR Newswire is often the first source of news," said Selnick.
About PR Newswire Association LLC
Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNet(SM), eWatch™, Online MEDIAtlas™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.
Contact: Rachel Asche, Director of Public Relations, PR Newswire,
212.282.1929 or
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SOURCE: PR Newswire; Democratic National Convention Committee
CONTACT: Lina Garcia, +1-617-342-2004,
Asche, Director of Public Relations of PR Newswire, +1-212-282-1929,