UNITY: Journalists of Color, Inc., today named PR Newswire the exclusive newswire of its upcoming 2004 UNITY convention citing PR Newswire's extensive reach to the multicultural marketplace.

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As the exclusive commercial newswire of UNITY, PR Newswire will be transmitting news and information about UNITY and UNITY 2004's convention as well as providing live Audio Webcasts of the three keynote speakers' addresses and will archive the speeches for up to 90 days after the event. PR Newswire's dedicated distribution network includes reach to Hispanic, African American, Asian American and Native American media throughout the United States.

"Partnering with PR Newswire will allow UNITY to more effectively inform and educate the media and the multicultural community on our efforts to bring greater diversity to the media industry," said UNITY Executive Director Ana Lopez.

PR Newswire, a primary source of news and information, will showcase its many free media services including PR Newswire for Journalists, http://www.prnewswire.com/media, a password protected media-only Web site. Journalists accessing this Web site will find breaking news, a three-year news archive, photos, audio, video, expert sources and more. Members of the media can also set up profiles based on areas of interest and can search the site by keyword, subject, industries and much more.

"PR Newswire is extremely committed to the multicultural markets," said George Vazquez, PR Newswire's media relations representative for the U.S. Hispanic market. "It is a huge honor to be selected by UNITY to help them communicate their message of diversity to the marketplace, and it is indicative of our commitment to successfully serve these growing media markets with a constant flow of news and information from organizations around the world."

  To register to listen to the live audio webcasts go to:

   Senator John Kerry
   Thursday, August 05, 2004, at 10:00:00 AM Eastern
   http://www.videonewswire.com/event.asp?id=24150

   Secretary of State Colin Powell
   Thursday, August 05, 2004, at 12:00:00 PM Eastern
   http://www.videonewswire.com/event.asp?id=24151

   President George W. Bush
   Friday, August 06, 2004, at 10:00:00 AM Eastern
   http://www.videonewswire.com/event.asp?id=24152

  Convention attendees, please visit PR Newswire at booth number 1223.

  ABOUT PR NEWSWIRE

Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNet(SM), eWatch™, MEDIAtlas™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

About UNITY: Journalists of Color

Representing 7,000 journalists of color, UNITY: Journalists of Color, Inc. is a strategic alliance comprised of four national associations: Asian American Journalists Association, National Association of Black Journalists, National Association of Hispanic Journalists, and the Native American Journalists Association. In addition to planning the UNITY 2004 Convention -- the largest regular gathering of journalists in the nation -- UNITY develops programs and institutional relationships that promote year-round journalism advocacy and education, with a focus on fairness and accuracy in news coverage and diversity in newsrooms. For more information on UNITY, visit http://www.unityjournalists.org/, email info@unityjournalists.org or call (703) 469-2100.

   CONTACTS:
   For more information, please contact: Keith Kamisugi, of Convention
   Communications, 1-877-835-5679, or keith@keithpr.com, for UNITY:
   Journalists of Color; or Rachel Asche, Director of Public Relations,
   PR Newswire, +1-212-282-1929, rachel_asche@prnewswire.com

SOURCE: UNITY: Journalists of Color, Inc.; PR Newswire