PR Newswire's MEDIAtlas™ database (formerly known as Online MEDIAtlas), the largest online global media database containing information on more than 475,000 journalists worldwide, now offers new features that will ease navigation and increase usability, the company announced today. The enhanced MEDIAtlas database now features a three-tier search screen, a thesaurus that matches common words to keyword searches, and state and county search options, as well as activity reminders, customized reports, and the newly developed MEDIAtlas Recycle Bin.

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Designed to enable users to more efficiently develop sophisticated media lists, the MEDIAtlas database's three-tiered search function offers the ability to perform Quick and Advanced searches or utilize the Coverage Wizard, an electronic intelligence tool that helps to locate the most appropriate journalist at each outlet. Quick searches are ideal for targeting specific journalists or publications. The Advanced search provides the most commonly used fields for building media lists plus access to over 100 additional fields, while the Coverage Wizard builds upon both of these options to allow users to include up to three editorial beats per search to maximize their ability to find the best matches at each outlet. Further, the MEDIAtlas database now features a subject thesaurus that links keyword search terms entered by the user to other related words for nearly 1,500 subjects (for example: inputting wireless as a search term will link to other wireless- related subjects such as mobile communications), while simultaneously searching on multiple information fields for selected criteria.

In addition to improved list development capabilities, the enhanced MEDIAtlas database allows users to set activity reminders, create, export and share media reports, and, through a Recycle Bin feature, safeguard against accidental deletions.

"The MEDIAtlas database's breadth and depth of content combined with enhanced usability and functionality provides users with a time-saving, cost effective global media contact management system," said Ken Dowell, managing director, Targeting/Monitoring services for PR Newswire. "Many of our clients rely on the MEDIAtlas database not only to create targeted media lists, but also to research reporters, manage PR activities and distribute news releases. MEDIAtlas is more than a database - it's a fully comprehensive PR tool."

About MEDIAtlas™

The MEDIAtlas database is the world's largest source of editorial contacts for print, online and broadcast media providing access to 475,000 journalists worldwide including contact details, beat information and a detailed and up- to-date record of pitching guidelines from Bulldog Reporter's Pitching Tips. Distribution via the MEDIAtlas database is managed directly from the desktop through an easy-to-use, intuitive Web-based interface. It provides news release distribution via fax, e-mail or surface mail according to journalists' preferred method for receiving news releases. In addition, the MEDIAtlas database contains the complete listing of PR Newswire's U.S. domestic and international newslines, enabling distribution across the wire and to custom lists from one online portal. Profiles and other information on more than 15,000 security analysts, portfolio managers, fixed income portfolio managers and directors of research from institutions with equity assets in excess of $500 million are also included in the MEDIAtlas database.

The MEDIAtlas database is currently available in six languages - two versions of English (U.S. and rest of the world), two versions of Spanish (Latin America and Spain), French and German.

About PR Newswire

Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading brands include ProfNetSM, eWatch™, MEDIAtlas™, NewsPrompt™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

   Contact:  Rachel Asche
             Director of Public Relations
             PR Newswire
             212.282.1929
             rachel.asche@prnewswire.com

SOURCE: PR Newswire