The Association of Hispanic Advertising Agencies (AHAA), Fox Sports en Espanol, HispanicAd.com, PR Newswire and Yahoo! en Espanol have teamed up to present the 4th HispanicAd.com Forum on September 29th, 2004 at 9 a.m. PDT, 12 p.m. EDT.
To view the webcast, link to http://webevents.broadcast.com/hispanicad2004
**Be aware that if you have pop-up blocking software on your computer, you will need to disable the software to have access to the webcast registration and the webcast itself.
The HispanicAd.com Forum, a live one-hour video and audio webcast, will be transmitted from New York during AHAA's 16th Semi-Annual Conference and panelists will respond to several questions submitted in advance on HispanicAd.com and live from the audience.
The Forum will feature Hispanic advertising agency leaders discussing topics such as:
* What are differences of 'In Culture' vs. 'In Language' marketing,
advertising and media selections?
* What media vehicle is the driving force behind the upswing for Hispanic
expenditures?
* What does the future bring for ad agencies?
* Is there room for Hispanic focused cable television in today's media
plan?
* Have the research tools in the Hispanic Market reached par with tools
used by mainstream agencies?
* To what do you attribute the success of your agency in winning new
accounts?
"The HispanicAd.com Forum is an opportunity for industry leaders to share successful strategies and tactics used to reach the Hispanic Market," said Gene Bryan, CEO, HispanicAd.com. "We are excited to partner with AHAA, Fox Sports en Espanol, PR Newswire and Yahoo! en Espanol for the fourth year in a row to present this forum to advertising professionals."
The Forum will feature: Manuel Machado - CEO @ machado/garcia-serra publicidad & President of AHAA (moderator) Daisy Exposito - Chairman /CEO of The Bravo Group Alex Lopez Negrete - President/CEO of Lopez Negerete Communications Victor Ornelas - President/CEO of Ornelas & Associates
"The Internet has become an essential business and communications tool in our everyday lives," said Jose Rivera Font, assistant general manager, Yahoo! en espanol, "We are pleased to use this medium to enable marketers and advertisers around the country to interact with this panel of pioneers in the U.S. Hispanic market."
Tom Maney, senior vice-president of advertising sales at Fox Sports en Espanol said, "As the U.S. Hispanic population grows and changes, it is vital to be aware of the state of the market. The HispanicAd.com Forum will allow industry leaders to share with the entire media community via the webcast their expertise in reaching Hispanic consumers in the most effective way possible."
"For four years now, PR Newswire is proud to show its commitment to the Hispanic communications field by offering its support to the HispanicAd.com forum," said Margarita C. Hernandez, Manager of Multicultural Markets for PR Newswire. "It is an ideal environment for thought-leaders in Hispanic marketing to share their expertise with those companies, agencies and organizations that are trying to figure out ways to communicate effectively with the Hispanic marketplace."
To register for the 4th HispanicAd.com Forum, visit http://webevents.broadcast.com/hispanicad2004
**Be aware that if you have pop-up blocking software on your computer, you will need to disable the software to have access to the webcast registration and the webcast itself.
About AHAA:
The Association of Hispanic Advertising Agencies is the national organization of firms that specialize in marketing to the nation's 40 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.
AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of $630 billion.
About Fox Sports en Espanol
Launched in February 1999, Fox Sports en Espanol is available to more than 2.2 million of the nation's Latino households and 4 million homes overall, including such significant Hispanic markets as New York, Los Angeles, Chicago, Houston, Dallas, Phoenix and Miami. Fox Sports en Espanol is the nation's only 24-hour sports network devoted entirely to these Spanish-speaking audiences, and is the first network to offer its viewers Spanish-specific telecasts of the Major League Baseball Playoffs and World Series. Fox Sports en Espanol has fast become the most significant Spanish-language baseball provider in North America, with popular coverage of top competition from the Venezuelan and the Caribbean leagues -- including the World Series -- as well. It's other programming ranges from highly popular championship soccer from Mexico, Argentina, Brazil, El Salvador, Chile and England to tennis, golf and championship boxing, among other events. Fox Sports en Espanol is affiliated with Fox Sports International, a venture between News Corporation Ltd., and Liberty Media Corporation. Fox Cable Networks Group, a wholly owned operating unit of the Fox Entertainment Group
About HispanicAd.com
Since its launch in February 1999, HispanicAd.com (http://www.hispanicad.com/) has been the Hispanic market's leading advertising and media news and information site in the USA, Latin America and the Caribbean. A division of Hispanic Media Sales, Inc., HispanicAd.com offers daily Hispanic advertising news and updates, weekly articles about issues, individuals and corporations that define the industry, and a weekly newsletter to more than 10,000 subscribers weekly. HispanicAd.com also features regular contests and reader forums, polls and other interactive opportunities.
About PR Newswire Association LLC
Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide who seek to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments. Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. PR Newswire has been delivering news to the US Hispanic media for more than fourteen years and has developed an extensive network of Hispanic media representing the Top 50 markets in the United States. PR Newswire also offers L-Watch, a Spanish and Portuguese-language print and online media monitoring service, as well as in-language, in-culture Hispanic broadcast services. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters and investors as well as increasing numbers of private individuals. PR Newswire is a subsidiary of United Business Media plc of London.
About Yahoo! en espanol
Yahoo! en espanol (http://yahooenespanol.com/), one of the 25 worldwide properties of Yahoo! Inc., provides communications, commerce and media services to meet the needs of Spanish-speaking consumers in the U.S., Latin America and around the world. It is part of Yahoo! Inc., the No. 1 Internet brand globally and the most trafficked Internet destination. Headquartered in Sunnyvale, Calif., Yahoo!'s mission is to provide online products and services essential to consumers' lives and offer a full range of marketing solutions to enable businesses to connect with Yahoo!'s hundreds of millions of users worldwide. Yahoo! en espanol is headquartered in Coral Gables, FL.
For more information, contact: Manny Ballestero, (973) 540-8859,
SOURCE: HispanicAd.com
CONTACT: Manny Ballestero of HispanicAd.com, +1-973-540-8859,