Howard Rubenstein, founder and president of Rubenstein Associates, will be the keynote speaker at the annual Platinum PR & PR People Awards luncheon and celebration presented by PR News. The event will be October 6 at the Grand Hyatt in New York City.

In a recent interview with PR News, Rubenstein noted that today's corporate communicator must be the "prism an organization looks through as decisions are made and implications of those decisions weighed." Celebrating his 50th anniversary in business this year, Rubenstein ought to know. He has been the long-time public relations advisor to some of the most influential executives in the world, including News Corp. Chairman-CEO Rupert Murdoch, New York Yankees owner George M. Steinbrenner III as well as New York governors, senators and mayors.

Matthew Schwartz, editor of PR News, says: "It's a common refrain among senior public relations executives that the only way they can show their value to the company's CEO is to be a mirror of the organization. Mr. Rubenstein has a different view."

The PR News Platinum PR Awards recognize the top public relations campaigns in more than 20 key areas that run the gamut: crisis communication to measurement to media relations. The PR People Awards recognize the outstanding communicators of 2004.

For tickets to the Oct. 6 luncheon, please contact szektster@accessintel.com; or go to http://www.prnewsonline.com/ to view the invitation. Profiles of the award winners will appear in the All-Star issue of PR News on Oct. 4.

PR News is the knowledge resource for professional communicators, helping to build the bridge between public relations and the bottom line. PR News provides strategies, ideas, tactics and tools to meet the unrelenting challenges of an ever-changing business climate. The publication provides thought-provoking feature stories, case studies, unparalleled access to market research, metrics and data, and exclusive partnerships with influential groups in the public relations field.

Sponsors of the PR News luncheon include NAPS, News Generation, PR Newswire, KD Paine & Partners, BurrellesLuce, Stanton Communications and Porter Novelli.

PR News' PR People and Platinum PR Awards are presented by Potomac, Md.-based Access Intelligence LLC, a publisher of newsletters and magazines including, Media Industry Newsletter (min), min's b2b, Satellite News, Cablefax Daily, Air Safety Week, Wireless Data News, Via Satellite magazine, Communications Technology and Film & Video. The PR News portfolio of products includes the weekly PR News, the Platinum PR Awards, PR People Awards, CSR Awards, Legal PR Awards, Media Pitching Guide, The 100 Best Case Studies Book and Lessons Learned in the PR Trenches. PR News also holds bimonthly webinars on critical communications topics. Please visit http://www.prnewsonline.com/ for more information.

SOURCE: PR News