AP Financial News and PR Newswire Partner to Provide Complimentary News Clips
PRNewswire
NEW YORK

Publicly traded companies that distribute news releases through PR Newswire will now receive complimentary news clips of stories issued through AP Financial News, a newly created service from The Associated Press, the two organizations announced today.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

Under the agreement, PR Newswire will e-mail its members any AP Financial News story that mentions their company. PR Newswire is the only commercial news release distribution service licensed to redistribute AP Financial News clips to news release issuers.

"The whole purpose of a news release is to inform the media, investors, and other important constituencies about an organization's important developments," said David B. Armon, chief operating officer of PR Newswire. "Our goal is to make it easy for our members to see the coverage they have received from AP Financial News."

AP Financial News is an expanded business news service providing the breadth and depth of information that is required to make informed investment decisions. AP Financial News offers detailed coverage of the top 1,200 U.S. companies, plus major international corporations, markets, quarterly earnings announcements, executive changes, regulatory actions, mergers and acquisitions and new product developments.

"One of our goals is to become an indispensable source of in-depth financial news and a catalyst for investors and executives to make informed business decisions," said Director of AP Digital Jane Seagrave. "Working with PR Newswire to provide its members with immediate access to news about their individual companies enables us to showcase the speed and breadth of our reporting to an audience ranging from Fortune 500 executives to mid-sized business owners."

PR Newswire offers a variety of monitoring services to its members. Its Complimentary Monitoring service also includes stories from select other sources. Other complimentary services include Premium Access Reporting, which provides feedback on the number of media, public and institutional investors who access a news release; and ReleaseWatch, an e-mailed report issued within an hour after the distribution of a news release, includes links to the release as it appears on up to 20 top Web sites.

Additionally, eWatch, PR Newswire's leading Internet monitoring service, enables members to follow news about their own company, industry and competitors from hundreds of thousands of online publications, web pages, bulletin boards and e-mail discussion groups. PR Newswire's NewsPrompt, a leading online breaking business news alert service, tracks fast-breaking news and complete stories that affect a company, its competitors, partners and entire industries from more than 18,000 sources including television stations such as CNBC and Bloomberg TV, while First Call Morning Notes provides analyst commentary from Thomson Financial's First Call network in response to news issued by a company.

About AP

The Associated Press is the world's oldest and largest newsgathering organization, providing content to more than 15,000 news outlets with a daily reach of 1 billion people around the world. Its multimedia services are distributed by satellite and the Internet to more than 120 nations. For more information, visit http://www.ap.org/ .

About PR Newswire

Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/ ) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, NewsPrompt™, Search Engine Visibility (SEV) and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

CONTACT: Rachel Asche, Director of Public Relations, PR Newswire,

212.282.1929 or rachel.asche@prnewswire.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. David B. Armon http://www.profnet.com/ud_public.jsp?userid=345162

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org/

SOURCE: PR Newswire Association LLC

CONTACT: Rachel Asche, Director of Public Relations, PR Newswire,
+1-212-282-1929 or rachel.asche@prnewswire.com