Multimedia Expert Joins PR Newswire Europe
Dagmar Mackett named head of multimedia operations
PRNewswire
LONDON

Multimedia expert, Dagmar Mackett, has been named the new head of Multimedia Operations for PR Newswire's European business, Lisa Ashworth, PR Newswire Europe's commercial director, announced today.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20041206/NYM179
           http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

With a background in broadcast journalism, Mackett will be responsible for managing the fast-growing audiovisual broadcasting as well as streaming media business unit at PR Newswire Europe based in London, UK. She will report directly to Ashworth.

"Dagmar's international background in broadcast journalism and PR, as well as her ability to lead and grow a team, will be of significant value to our clients and to our internal team," said Ashworth. "It is our goal to provide cutting edge multimedia and broadcast tools to help our clients communicate their messages in the most visually stimulating way possible, and under Dagmar's leadership, we will be able to do so."

With more than seven years' experience in broadcast/multimedia public relations, Mackett, who is German-born, has held positions including corporate communications director and head of broadcast and interactive at global PR agency, Weber Shandwick, and head of international media relations at Medialink International.

As a special projects manager for Medialink International, Dagmar was responsible for a number of international clients including the European Space Agency and DaimlerChrysler. At Weber Shandwick, she managed international clients such as Intel and Kodak, and was also involved in the successful global launch campaign for Coca-Cola's Powerade sports drink, for which her broadcast team advised on and produced all the audiovisual content.

Commenting on her appointment, Mackett said, "I have long admired the work PR Newswire has done for its clients and I am delighted to join a team of highly professional specialists in the field of multimedia and broadcast PR."

PR Newswire Europe provides numerous multimedia and broadcast services such as production and distribution of video news releases, audio news releases, satellite media tours, Studio Links, broadcast profile management, media training, multimedia news releases and webcasting services.

About PR Newswire

Now in its 50th year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 10 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, NewsPrompt™, Search Engine Visibility (SEV) and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

Contacts: Rachel Asche, director of public relations, PR Newswire at +1.212.282.1929 or rachel.asche@prnewswire.com or Judith Pickett, marketing manager, PR Newswire at +44 (0)20 7454 5221 or Judith.pickett@prnewswire.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041206/NYM179
http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire

CONTACT: Rachel Asche, director of public relations, PR Newswire,
+1-212-282-1929 or rachel.asche@prnewswire.com, or Judith Pickett, marketing
manager, PR Newswire, +44-20-7454-5221 or Judith.pickett@prnewswire.com