PR Newswire has partnered with Dialog, a Thomson (NYSE: TOC; TSX: TOC) business, to add more than 11,000 print sources to eWatch™, its pioneering and industry-leading monitoring service, the two companies announced today.
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Dialog NewsRoom, which will be incorporated into a new category of eWatch™ called "PrintPubs," draws from more than 11,000 publications in more than 50 vertical industries, including wire services; daily newspapers from around the world; national and international business newspapers; trade, business and scholastic journals; industry newsletters and more.
PR Newswire's eWatch™ monitoring service pioneered Internet monitoring more than a decade ago and has remained the industry leader as PR Newswire has continually added new functionality to assist organizations in their efforts to find out where and how their company, products, executives or competition are being cited by the media. eWatch™ currently scans nearly 9,000 Web publications and blogs, hundreds of thousands of public discussion messages from bulletin boards, UseNet groups and e-mail discussion groups based upon customized search criteria.
"In conversations we have had with our customers, they indicated that they wanted to continue using eWatch™ as their primary monitoring service because of its ease of use and reporting functionalities, but they were in need of print-based content," said Nancy Sells, vice president, Media Intelligence Products, PR Newswire. "We entered into this partnership with Dialog to answer these needs and provide the most comprehensive monitoring service in the industry."
PrintPubs will operate in the same way that eWatch's Web Pubs service works. PrintPubs will scan the more than 11,000 print-based newspapers, trade journals, broadcast transcripts, magazines and newsletters in Dialog NewsRoom for keywords or phrases that a customer selects, and alert the customer to the new content through daily and weekly e-mail updates.
A simple "inbox" interface accessible via PRN Direct (http://www.prndirect.com/), PR Newswire's secure customer extranet, allows users to sort links to articles by subject, client, date, or number of search term matches. They can flag the links to share with their clients and colleagues, and e-mail individual article links or an entire page of article links with highlighted search terms, with one click. Folders, both personal and shared, allow users to collect clips from any date and create reports that can be e-mailed or archived on the Web site. Public relations agency professionals can sort information by client, creating separate tabs and reports based upon individual client accounts, and permit access to those reports on an individual basis. Sophisticated search technology ensures superior content quality and the ability to download accessed clips and statistics into HTML format, allowing a user to easily create reports using popular word processing or spreadsheet software. eWatch™ also provides readership data for thousands of online publications, allowing customers to measure the number of potential viewers and possible impact.
eWatch™, http://www.ewatch.com/, pioneered the Internet monitoring industry in 1994. PR Newswire purchased eWatch™ in 2000 to expand its communications services for public relations and investor relations professionals. This is the second significant enhancement of eWatch since PR Newswire integrated all of its Media Intelligence Products -- ProfNet Experts, MEDIAtlas and eWatch -- in December and made them accessible via one single interface on PRN Direct, a secure customer extranet.
About PR Newswire
Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, NewsPrompt™, Search Engine Visibility (SEV) and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.
About Dialog
Dialog, a pioneer in developing the technology behind electronic information retrieval, is the world leader in providing online-based information services to organizations seeking competitive advantages in such fields as business, science, engineering, finance and law.
Today, the online services provided by Dialog -- offered through the Dialog®, Dialog Profound®, Dialog DataStar®, Dialog NewsEdge® and Dialog Intelliscope® brands -- give users the ability to precisely retrieve data from more than 1.4 billion unique records, accessible via the Internet or through delivery to enterprise intranets. Searchable content includes articles and reports from thousands of real-time news feeds, newspapers, broadcast transcripts and trade publications, plus research reports and analyst notes providing support for financial decision-making, as well as in-depth repositories of scientific and technical data, patents, trademarks and other intellectual property data. Information professionals and end-users at business, professional and government organizations in more than 100 countries prize Dialog services for their depth and breadth of content, precision searching and speed.
Based in Cary, N.C., USA, Dialog has operations in 27 other countries. Dialog (http://www.dialog.com/) is a business of The Thomson Corporation (NYSE: TOC; TSX: TOC). With 2004 revenues of US$8.1 billion, Thomson (http://www.thomson.com/) is a global leader in providing integrated information solutions to business and professional customers.
All designated trademarks used herein are the property of The Dialog Corporation or its subsidiaries. Registered marks are registered by The Dialog Corporation or its subsidiaries with the U.S. Patent and Trademark Office. All other marks are trademarks or registered trademarks of their respective owners.
Contact: Jason Rando On behalf of PR Newswire 646.536.7025jrando@theruthgroup.com
SOURCE: PR Newswire
CONTACT: Jason Rando, On behalf of PR Newswire, +1-646-536-7025,