PR Newswire today announced the appointment of Larry Thomas to the position of president of MultiVu, the broadcast public relations and multimedia division of PR Newswire. Tim Bahr, current president, will assume the position of executive director.

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In the three years since its inception, MultiVu has become the fastest growing broadcast PR services company and counts among its customers 20 of the top 25 PR firms globally.

Thomas, an 11-year veteran of PR Newswire, has been instrumental in establishing PR Newswire's multimedia division since it was founded in 1998 and later re-launched as MultiVu in March 2002. In his new position as president, Thomas will be responsible for the overall management and direction of MultiVu. Previously, Thomas served as Senior Vice President of Sales and Operations for MultiVu and was part of the original team that founded PR Newswire's broadcast and multimedia service offering. In his 11 years at PR Newswire, Thomas has been involved in development of a number of the Company's interactive products. Thomas worked previously for the trade magazine publisher Miller Freeman.

"In his career at PR Newswire Larry Thomas has demonstrated outstanding leadership," said Dave Armon, chief operating officer for PR Newswire. "As one of the driving forces behind PR Newswire's original multimedia offering, Larry's vision, determination and dedication enabled PR Newswire to rapidly expand its multimedia business and assume a leadership position in the market. We are extremely confident in Larry's ability to build upon the MultiVu success story and take the company to new heights."

"A lot of highly dedicated people helped to build PR Newswire's multimedia offering and make MultiVu a success over the past three years," said Thomas. "Our success is directly attributable to all those involved and the collective effort at MultiVu of offering clients specialized skills and services designed to help them achieve their broadcast and webcast objectives."

Tim Bahr's career at PR Newswire began in March 2002 when he joined the company to be president of the newly established MultiVu division. In its first three years, MultiVu experienced rapid growth, becoming the second-largest provider of broadcast public relations services in 2004. In his new role as executive director, Bahr will focus his experience on enhancing and expanding the division's current services, developing new product lines and forming strategic partnerships.

"I am very pleased to have been given the opportunity to launch MultiVu," said Bahr. "We succeeded because we assembled the best people in this business and combined them with the vast resources of PR Newswire. I look forward to working with Larry and the rest of the MultiVu team to take the business to the next level."

"Rapid advances in technology are making this a very exciting time for broadcast PR and multimedia services," said Armon. "We are very pleased to have Larry and Tim leading our multimedia efforts, and shaping the most effective and creative service offerings available for our clients."

About PR Newswire

Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, NewsPrompt™, Search Engine Visibility (SEV) and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

   Contact:
   Jason Rando
   On behalf of PR Newswire
   646.536.7025
   jrando@theruthgroup.com

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SOURCE: PR Newswire