The SCORE Association "Counselors to America's Small Business" and PR Newswire announce a new alliance to help small businesses better manage their communications programs and target their key messages to audiences around the world.

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Through the alliance, PR Newswire will provide a number of online distribution, targeting, measurement, translation and broadcast services to SCORE's members. Additionally, the PR Newswire PR Toolkit, a resource that assists small businesses with tips on how to write news releases and become an expert source for media stories, will be available on SCORE's Web site, at http://toolkit.prnewswire.com/score .

"SCORE has done significant work over the past 30-plus years to help entrepreneurs launch and grow their business," said Pamela Bartlett, director of Strategic Channels at PR Newswire. "Our partnership will help take these organizations to the next level by providing them with the tools they need to target and distribute their core messages to audiences around the world and monitor the results of these efforts."

SCORE Chief Executive Officer Ken Yancey says, "PR Newswire's online tools and news distribution services will increase SCORE's profile in the small business community." Yancey adds, "Media placements help small businesses grow. SCORE is pleased to be working with PR Newswire, a leader in supporting small business outreach to the media and the general public."

Since 1964, the SCORE Association has assisted more than 6.7 million aspiring entrepreneurs and small business owners through free and confidential counseling and business workshops. SCORE volunteer business counselors serve their communities through entrepreneur education dedicated to the formation, growth and success of small businesses. Visit SCORE on the Web at http://www.score.org/ .

About PR Newswire Association LLP

Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/ ) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, NewsPrompt™, Search Engine Visibility (SEV) and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

   National Contact: Michael L. Keaton
   Public Relations & Communications Manager
   202/205-7637; 1-800/634-0245

   Rachel Asche, Director of Public Relations, PR Newswire, 212.282.1929 or
   rachel.asche@prnewswire.com

SOURCE: SCORE Association; PR Newswire