PR Newswire today announced numerous enhancements to its popular Search Engine Visibility (SEV) service used by thousands of customers to optimize news releases for better retrieval in search engines.
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The enhancements to SEV build upon the service which was created through a partnership established in April 2004 with PR Newswire and iCrossing, the largest independent search engine marketing agency.
The upgrades to SEV include new reporting features, a new graph and new report functionality. Users of SEV will now be able to view aggregated cumulative results including totals on the number of views, click-throughs from embedded URLs and click-through percentages for all their optimized news releases. They will also benefit from a new graph depicting the total number of views of the news release generated by each keyword used by Web searchers. This new information as well as the original information provided through SEV reports are now available for download as PDF and RTF documents.
"Since PR Newswire launched SEV in April 2004, it has become an increasingly important tool for communications professionals," said Sarah Skerik, PR Newswire's vice president of distribution services. "Not only does SEV assist communicators in providing their message directly to the consumers who are most likely to act upon it, but it also provides qualitative and quantitative benchmarking results which allows savvy communicators to gauge and increase the effectiveness of their communications."
PR Newswire remains the only major commercial newswire offering news release optimization services. By teaming with iCrossing, all news releases treated with SEV have a longer shelf life -- from a few days to six months or more -- and show up higher in search results on leading search engines.
SEV provides reports that give customers the ability to see exactly what keyword and keyword combinations Web users use to arrive at customers' news releases. These reports, generated by iCrossing, have assisted customers in tailoring future messages by providing relevant feedback on the most-used keywords by Web users viewing the news release. Customers can also see how many times news release readers took the next step and "clicked-through" to the customer web site from a URL embedded in the news release.
SEV is included with all PR Newswire premium products, including the entire family of US1 newslines.
Note: Sarah Skerik is the author of the article, "Hide and Seek: Increasing Your Online Presence with Digital PR" that appeared in the Summer issue of Small Business Technology Magazine. To receive a copy of this article, please email
About PR Newswire
Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.
About iCrossing
Founded in 1998, iCrossing is both the Agency and the Technology driving search advertising. The Agency delivers on award-winning Natural Search Engine Optimization, Paid Search Management, Market ReSearch™, Customer Analytics, and Creative Services by leveraging its Reverse Direct Marketing Technology platform. iCrossing is the largest independent search engine marketing firm in the U.S. with offices in New York, Chicago, Scottsdale and San Francisco. For more information please visit http://www.icrossing.com/.
Contact: Rachel Meranus, PR Newswire, 212.282.1929 orrachel.meranus@prnewswire.com Matt Tatham at iCrossing - 646-346-8372
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SOURCE: PR Newswire
CONTACT: Rachel Meranus of PR Newswire, +1-212-282-1929,