PR Newswire Named Official Commercial Newswire Service for the Dallas-Fort Worth Association of Black Communicators
PRNewswire
NEW YORK

PR Newswire today announced that it has been named the official commercial newswire of the Dallas-Fort Worth Association of Black Communicators (DFW/ABC), a non-profit organization of communications professionals and an affiliate of the National Association of Black Journalists.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

The partnership will allow the DFW/ABC to distribute news releases and other information related to DFW/ABC events over PR Newswire's regional newslines reaching publications and news services in Dallas-Fort Worth and the State of Texas. This distribution also includes posting to PR Newswire's media-only website, PR Newswire for Journalists, http://www.prnewswire.com/media, with more than 80,000 registered journalists, PR Newswire's public website, http://www.prnewswire.com/, and among 3,600 websites and online databases to which PR Newswire distributes its members' news releases.

Commenting on the partnership, PR Newswire's executive vice president, Information Services, Ken Dowell said, "The DFW/ABC's mission to establish parity in the communications industry is a very important one and PR Newswire is honored to assist them in getting their messages out to their important audiences."

"We look forward to working with PR Newswire," DFW/ABC president Lamor Williams said. "The collaboration will help us highlight some of the exciting new programming that our board has been working on for 2006."

In addition to news distribution, the partnership between PR Newswire and the DFW/ABC will allow both organizations to collaborate on special media events, including professional panel discussions and educational workshops. PR Newswire will assist the DFW/ABC in organizing the events, and list information about each on the calendar section of PR Newswire's Media Insider blog (http://www.mediainsider.com/).

Dowell continued, "PR Newswire is very involved in the multicultural communications marketplace. Our work with media organizations such as the DFW/ABC and the National Association of Black Journalists, assists us in better understanding the needs of these diverse media groups and enables us to develop products and services, such as the Multicultural Markets Newslines, that help communications professionals communicate with them in the most effective way."

The partnership with the DFW/ABC extends PR Newswire's focus on multicultural communications. PR Newswire also serves as the official commercial wire service for the National Association of Black Journalists, UNITY and the National Association of Hispanic Journalists (NAHJ). Further, in June 2004, PR Newswire introduced its Multicultural Markets Newslines, a customized news distribution channel for targeting media outlets that serve the Hispanic, Chinese, Native American and African American communities.

About Dallas-Fort Worth Association of Black Communicators

Founded in 1981, DFW/ABC, http://www.dfwabc.org/index.htm provides networking opportunities, workshops, mentoring and scholarships for communications students and professionals. DFW/ABC's mission is to achieve parity in the communications industry by improving the effectiveness of the media through diversity, fair hiring and retention practices, career development and accurate representation of the African American community in the Dallas/Fort Worth Metroplex.

About PR Newswire

Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

CONTACT: Rachel Meranus, Director of Public Relations of PR Newswire, 212-282-1929, or Rachel.Meranus@prnewswire.com; or Lamor Williams, President of Dallas-Fort Worth Association Of Black Communicators, president@dfwabc.org.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org/

SOURCE: PR Newswire Association LLC

CONTACT: Rachel Meranus, Director of Public Relations of PR Newswire,
+1-212-282-1929, Rachel.Meranus@prnewswire.com; or Lamor Williams, President
of Dallas-Fort Worth Association Of Black Communicators,
president@dfwabc.org