PR Newswire today announced that it has been named an Official Provider of the 2006 Sundance Film Festival, scheduled to take place January 19-29 in Park City, Utah.

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As an Official Provider, PR Newswire will distribute news on behalf of the 2006 Sundance Film Festival including information on the Sundance Film Festival's Opening Press Conference on 1/19 and all recipients of awards such as the Grand Jury Award, the World Cinema Competition, the Directing Award, the Cinematography Award and more that will be announced on January 28 during the Festival's Awards Night Ceremony. In addition, information on films and film programs, the Sundance Institute's 25th anniversary, as well as announcements about new products and services introduced by Festival sponsors will be distributed over PR Newswire.

"With a noble mission of supporting independent film and filmmakers, the Sundance Film Festival is a prestigious event that attracts the attention of millions of people each year," said Dave Armon, chief operating officer of PR Newswire. "We are delighted to be able to provide the channels to inform the global media and general public of the major events during this year's festival."

PR Newswire's National Entertainment Newsline and International Newslines will provide a direct channel of news on the 2006 Sundance Film Festival to entertainment, film, lifestyle and business reporters around the world. Each release that is distributed internationally will be translated into French, Spanish, German, Portuguese, Chinese and Japanese. Further, using PR Newswire Multicultural and Specialty newslines, the Sundance Film Festival will reach Native American, African American and Asian American media, as well as lesbian/gay media with news from the Festival.

Each news release issued by the Sundance Film Festival organizers through PR Newswire will also be distributed to 3,600 websites and online databases, and optimized for better retrieval using PR Newswire's Search Engine Visibility tool. The news releases will also be posted to PR Newswire for Journalists, http://www.prnewswire.com/media, where more than 80,000 journalists from around the world are registered, and PR Newswire's public website, http://www.prnewswire.com/.

"PR Newswire provides extensive reach directly to the media and the general public that we want to reach with news from the festival," said Cynthia Wornham, Director of External Affairs, Sundance Institute. "Our key media audiences already rely on PR Newswire for breaking news from the source, so utilizing their vast network will benefit our communications efforts."

Reporters who are interested in receiving news on the 2006 festival via their personal communications devices or email should register for PR Newswire's free media site, PR Newswire for Journalists at http://www.prnewswire.com/media, and profile themselves for news from the 2006 Sundance Film Festival. Others interested in reading breaking news from the festival can view the news releases directly at http://www.prnewswire.com/gh/cnoc/comp/638593.html.

About PR Newswire

Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

Sundance Film Festival

The Sundance Film Festival is the premier showcase for U.S. and international independent film. Held each January in and around Park City, Utah, the Festival is a core program of Sundance Institute, a nonprofit cultural organization founded by Robert Redford in 1981. Presenting 120 dramatic and documentary feature-length films in seven distinct categories, and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most innovative films of the past two decades, including "sex, lies and videotape," "Clerks," "Smoke Signals," "Boys Don't Cry," "American Splendor," "Napoleon Dynamite," "Born into Brothels," and "Me and You and Everyone We Know." Beyond the streets of Park City, the official Website of the Sundance Film Festival, http://www.sundance.org/, shares the Festival experience with a global audience through the streaming of short films and filmmaker interviews, combined with current news and box office information.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060117/NYTU041
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SOURCE: PR Newswire