MultiVu today announced the availability of two new products, the Electronic Media Kit (EMK) and Broadcast/Multimedia Briefing (BMB), that will assist professional communicators in reaching more targeted audiences wherever these audiences access news.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020501/NYW077LOGO )
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/multivu/23677/
The EMK and BMB represent the evolution of traditional Video News Release (VNR) and Satellite Media Tour (SMT), respectively, and will enable communicators to reach TV, radio, print and on-line media, and communicate with consumers and other audiences directly.
"These new services will meet the changing needs of communicators by combining traditional tactics with new technologies and techniques to deliver results that go beyond expectations and allow clients to communicate directly with consumers, investors and other audiences," said Tim Bahr, president of MultiVu.
The Internet and the rapid expansion of broadband and wireless technology are transforming the way people receive news and information. Nielsen/NetRatings reported in September 2005 that 120.8 million Americans now have broadband Internet access. A study by JupiterResearch in April said 26% of adults prefer the Internet as their primary means of accessing news -- at the expense of television and newspapers.
The EMK is at the forefront of the evolution occurring in Broadcast PR. It's a complete package of multimedia tools to reach television, print and online media while at the same time offering the ability to directly communicate with key target audiences such as consumers, investors and employees. An EMK includes B-Roll, a 60-second video report, an audio news release (ANR), a multimedia news release (MNR), an online press page, and podcasting of audio and video content. The EMK includes complete production, distribution, monitoring and reporting services. Online distribution of content includes syndication to thousands of websites and databases, including Yahoo! Video Search and Google.
The BMB represents the future of the satellite media tour (SMT). It allows communications professionals to extend the reach of an SMT beyond television to include radio, print and online audiences. The BMB includes television and radio interviews, Webcasts, B-Roll, an ANR, a 60-second video report, an online press page, podcasting of audio and video content and monitoring and reporting.
Both the EMK and BMB include built-in television and radio audiences through strategic placements and partnership deals.
"The products are a major step toward a more strategic approach to broadcast PR and a move toward delivering news beyond broadcast, directly to target audiences," said Bahr.
About MultiVu
MultiVu, a PR Newswire company, (http://www.prnewswire.com/multivu) provides unsurpassed broadcast and multimedia production and global distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages. A new alternative for communicators, MultiVu utilizes the latest technologies and PR Newswire's vast distribution resources to create multiple opportunities for companies to visually communicate with specific audiences on a variety of current and developing platforms. In the three years since its inception, MultiVu has become the fastest growing broadcast PR services company and counts among its customers 20 of the top 25 PR firms globally.
About PR Newswire
Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.
Contact: Rachel Meranus Director of Public Relations PR Newswire 212.282.1929rachel.meranus@prnewswire.com
SOURCE: MultiVu
CONTACT: Rachel Meranus, Director of Public Relations of PR Newswire,
+1-212-282-1929,