PR Newswire and Del.icio.us, the popular social bookmarking and tagging service that was recently acquired by Yahoo!, today announced a partnership to allow visitors to PR Newswire's public website to tag individual news releases issued by PR Newswire members and post them into their personal profiles on Del.icio.us.

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Del.icio.us allows users to create a profile on http://del.icio.us/ of links to blogs, articles, websites, and other online destinations of personal interest that can be accessed by the individual, or others who have similar interests, from any web-enabled computer. The partnership with PR Newswire will make it easier for news release readers to bookmark individual news releases that are of specific interest to them within their own profile on Del.icio.us and share them with others, thus extending the life of the news release to audiences most likely to act upon the information.

"It is PR Newswire's mission to provide the most number of opportunities for our customers' news to reach their key audiences via multiple platforms," said Dave Armon, chief operating officer of PR Newswire. "For years, we have been extremely successful in leveraging the Internet to extend the audience for our customers' content -- from distributing content to thousands of websites to being the first major commercial newswire to provide a search engine optimization tool. Through our partnership with Del.icio.us, we are again the first commercial newswire to leverage new Internet technologies -- social bookmarking and Web 2.0 -- to the advantage of our customers and web users alike."

Web 2.0, or the next generation of the World Wide Web, is often defined as a more collaborative, interactive and dynamic web. For a more complete definition, visit http://en.wikipedia.org/wiki/Web_2.0. Social bookmarking is an activity performed over a computer network that allows users to save and categorize a personal collection of bookmarks and share them with others http://en.wikipedia.org/wiki/Social_bookmarking).

Visitors to http://www.prnewswire.com/ can click on the Del.icio.us icon within each news release and it will automatically post the URL to their individual Del.icio.us profile. Once posted in a personal Del.icio.us profile, the news release is accessible to the thousands of users who search Del.icio.us for information regularly.

About PR Newswire

Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

About Del.icio.us

Joshua Schachter created del.icio.us in 2003 as a hobby and an informal way to tag and share Web pages between friends. From that point on, del.icio.us rapidly grew into the social bookmarking service it is today, and in 2005 officially became a company -- del.icio.us, Inc.

In December of 2005, Yahoo! acquired del.icio.us and pledged to provide the company with the resources, support, and room it needs to continue growing the service and community.

CONTACT: Rachel (Asche) Meranus, Director of Public Relations, PR Newswire, 212.282.1929 or rachel.meranus@prnewswire.com.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. David B. Armon http://profnet.prnewswire.com/ud_public.jsp?userid=345162

SOURCE: PR Newswire