Nancy Sells, who led a successful initiative to integrate PR Newswire's media intelligence products, was appointed today to the new position of senior vice president of sales strategy and implementation.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
           http://www.newscom.com/cgi-bin/prnh/20060222/NYW131 )

Sells, an 18-year veteran of PR Newswire, is responsible for deployment of a U.S. sales and service organization that has been redesigned to offer customers added expertise on multimedia communications services that reach both traditional media and additional audiences on the interactive web. She reports to Chief Operating Officer Dave Armon.

"This is a particularly exciting time for our industry, with Web 2.0 allowing organizations to engage in dynamic communication in ways that could not be imagined even five years ago," said Armon. "Nancy has both the infectious enthusiasm and technical competency to make sure we deliver the high quality customer support and education that has long been a hallmark of PR Newswire."

A former president of the National Investor Relations Institute's Denver chapter, Sells served in regional sales and sales management capacities for more than a decade, beginning in 1988 in Los Angeles. Most recently, she held the position of vice president in PR Newswire's Media Intelligence Products division, during which time she successfully orchestrated the integration of three of PR Newswire's core products -- eWatch™, MEDIAtlas™ and ProfNet Experts(SM) -- into one platform. Sells also contributes to public relations and investor relations trade publications, and recently authored the white paper, "Using Media Tools To Drive Communications Success," for PR Newswire.

"I am proud to have helped PR Newswire define the commercial newswire industry and shape the way businesses and organizations communicate with the world," said Sells. "As organizations in all industries recognize the opportunities of establishing an ongoing communications program with new and old media, PR Newswire will become even more essential to their success. I am thrilled to be given the opportunity to lead PR Newswire's sales organization."

To download a copy of Sells' recent white paper, please click here: http://response.prnewswire.com/whitepaper/.

About PR Newswire

Now in its 51st year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision- makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

  CONTACT:  Rachel (Asche) Meranus
            Director of Public Relations
            PR Newswire
            212.282.1929
            rachel.meranus@prnewswire.com

SOURCE: PR Newswire Association LLC