Small- and Mid-Cap Companies to Reach Buy-Side Directly Through New PR Newswire Distribution Channel
PRNewswire
NEW YORK

Public companies seeking to disseminate news and information directly to a targeted audience of buy-side analysts and portfolio managers may now do so through a new distribution channel offered by PR Newswire.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

Available starting today, "Industry Investor Lists" allow listed companies with little or no sell-side coverage to communicate directly with the influential investors following their industry -- those who have the greatest potential of investing in their company.

"Small- and mid-cap companies are at a disadvantage because they often have no sell-side coverage and therefore they are not on the radar of portfolio managers," said Michelle Savage, vice president of Investor Relations Services at PR Newswire. "Each day, PR Newswire distributes market-moving news releases to subscribers of First Call, Bloomberg, Reuters, FactSet and other data suppliers. Now our clients can supplement that distribution with a targeted list of investors who focus on their industry."

Data is provided by Taylor Rafferty, a subsidiary of Xinhua Finance.

"Our data is the most comprehensive and accurate in the industry because it is constantly updated based on our daily interaction with the investment community on behalf of public companies. We're thrilled to be able to offer PR Newswire's customers direct access to these institutional investors," commented Brian Rafferty, managing director of Taylor Rafferty.

Every time a public company uses PR Newswire's customer extranet, PRN Direct, it can select from among more than 45 lists of buy-side analysts and portfolio managers organized by industry and geography, to target directly with their news. Details about the service may be obtained via any PR Newswire office or Ms. Savage, michelle.savage@prnewswire.com or +1 212-596-1526

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is the only service to automatically, and at no additional charge, publish each public company news release on Thomson Financial's prestigious First Call network. PR Newswire is a subsidiary of United Business Media plc of London.

About Taylor Rafferty

With over 25 years of experience, Taylor Rafferty's services include capital markets advice and goal setting, messaging support, institutional targeting and marketing, financial media programming, equity story line development, shareholder analysis, IPO and transaction support and database development and support. Taylor Rafferty has over 80 employees based in offices in New York, London, Tokyo, Hong Kong and Seoul. Taylor Rafferty is a subsidiary of Xinhua Finance, China's unchallenged leader in financial information and media, headquartered in Shanghai. Please visit http://www.taylor-rafferty.com/ for more information on Taylor Rafferty.

  CONTACT:  Rachel (Asche) Meranus
            Director of Public Relations
            PR Newswire
            +1.212.282.1929
            rachel.meranus@prnewswire.com
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PRN Photo Desk, photodesk@prnewswire.com

SOURCE: PR Newswire

CONTACT: Rachel (Asche) Meranus, Director of Public Relations,
+1-212-282-1929, rachel.meranus@prnewswire.com, or Michelle Savage,
+1-212-596-1526, michelle.savage@prnewswire.com, both of PR Newswire