MultiVu, a PR Newswire company, today announced the availability of a new guide written to assist public relations professionals in leveraging streaming video, webcasting, podcasting and other innovative Internet multimedia tactics in addition to traditional broadcast PR tools to reach consumer and media audiences.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20060427/NYTH188
           http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
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'Broadcast & Beyond - A Guide to Broadcast and Web-Based Public Relations,' written by MultiVu president Tim Bahr, offers detailed information and best practices tips on everything from traditional broadcast PR tools such as Public Service Announcements, Video News Releases and Satellite Media Tours to new integrated multimedia and broadcast tools such as the Electronic Multimedia Kit and the Broadcast/Multimedia Briefing.

"The broadcast public relations industry is undergoing significant change, the likes of which have not been seen since I started in this industry 25-plus years ago," said Bahr. "With the proliferation of broadband, the tools that have been the cornerstone of broadcast PR -- video, audio, multimedia -- can now be leveraged into new communications platforms such as the Internet, wireless and podcasts. This enables organizations to communicate directly and cost-effectively with their key audiences without relying solely on the media to determine if their stories are newsworthy."

"These changes represent a further convergence between marketing and public relations and this guide is intended to help communications professionals understand these new opportunities and get the most out of their multimedia investment," concluded Bahr.

To order a copy of 'Broadcast & Beyond - A Guide to Broadcast and Web-Based Public Relations,' please go to: http://response.prnewswire.com/broadcastandbeyond/booklet.html .

About MultiVu

MultiVu, a PR Newswire company, (http://www.prnewswire.com/multivu) provides unsurpassed broadcast and multimedia production and global distribution services to companies worldwide who seek to reach the media, financial community and general public with their visual messages. MultiVu utilizes the latest technologies and PR Newswire's vast distribution resources to create multiple opportunities for companies to visually communicate with specific audiences on a variety of current and developing platforms. In the four years since its inception, MultiVu has become the fastest growing broadcast PR services company and counts among its customers 20 of the top 25 PR firms globally.

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

  CONTACT:  Rachel (Asche) Meranus
            Director of Public Relations
            PR Newswire
            +1.212.282.1929
            or rachel.meranus@prnewswire.com

SOURCE: MultiVu, a PR Newswire company