"Web Video Goes Mainstream: Is Your Brand Ready?"
PRNewswire
         Inaugural conference begins in New York City, July 15th


  WHAT:     Business Development Institute (BDI) and ThirdWay Brand Trainers
            will host the first conference in New York City specifically
            created to explore the opportunities and intricacies that high
            quality video content over the Internet offers.

            The conference seeks to investigate the implications of web
            video use on branding and advertising. It will bring together
            brand leaders, managers, media professionals and advertising
            agency executives to discuss how corporations can take advantage
            of this new technology.

         Topics of discussion will include:

         * What do I need to know about web video as it relates to my
           marketing/branding strategy?

         * Who are the major players in content, distribution, and
           technology?

         * Who are the agencies who really understand this emerging space?

         * What changes/evolutions can I expect to see over the next 6, 12,
           18 months?

         * What is Internet Protocol Television (IPTV)?

         * What is different about web video vs. television from a marketing
           perspective?

  WHERE:    Microsoft Executive Briefing Center
            1290 Avenue of the Americas (between 51st and 52nd Street),
            New York, NY
            Registration Fee: $295 or call: 800.830.6687

  WHEN:     June 15th, 2006 8:30 AM - 5:30 PM
            Registration 8:30 - 9 AM; Networking Reception 4:30 - 5:30 PM.

  PROGRAM HIGHLIGHTS:

         9:00 - 9:15 AM  Opening Comments - Michelle Horowitz, Conference
                         Chair, VP Strategic Business Development,
                         PR Newswire

         9:15 - 9:30 AM  Keynote Speaker - Ron Insana, CNBC

         9:45 - 10:30 AM Panel Discussion: The Future of Content
                         Distribution
                         Moderator: Ron Insana, CNBC

            * Daniel Blackman, Strategic Partner Development, Google Video
            * Kevin Conroy, Executive Vice President, AOL
            * Adam Gerber, VP Ad Products & Strategy, Brightcove
            * Todd Herman, Director, Advertising & Business Strategy, MSN
            * Larry Kramer, President, CBS Digital Media
            * Scott Meyer, CEO, About.com

         10:30 -11:00 AM Todd Herman, Director, Advertising & Business
                         Strategy, MSN

         Research Presentation: Math and Emotion: Video's Next Battle for
         Acceptance -- Detail about the road to acceptance video has
         traveled with advertisers, portals and viewers in the last five
         years: why major brands have invested, why some haven't, and
         challenges facing the industry.

         1:15 -1:45 PM   Afternoon Keynote Speaker - Chrystia Freeland, US
                         Managing Editor, Financial Times

  CONTACT:   Steve Etzler, Founder and President of BDI
             212.765.8045
             setzler@bdionline.com

PRNewswire -- June 12

SOURCE: Business Development Institute(BDI)