"Web Video Goes Mainstream: Is Your Brand Ready?"
PRNewswire
Inaugural conference begins in New York City, July 15th WHAT: Business Development Institute (BDI) and ThirdWay Brand Trainers will host the first conference in New York City specifically created to explore the opportunities and intricacies that high quality video content over the Internet offers. The conference seeks to investigate the implications of web video use on branding and advertising. It will bring together brand leaders, managers, media professionals and advertising agency executives to discuss how corporations can take advantage of this new technology. Topics of discussion will include: * What do I need to know about web video as it relates to my marketing/branding strategy? * Who are the major players in content, distribution, and technology? * Who are the agencies who really understand this emerging space? * What changes/evolutions can I expect to see over the next 6, 12, 18 months? * What is Internet Protocol Television (IPTV)? * What is different about web video vs. television from a marketing perspective? WHERE: Microsoft Executive Briefing Center 1290 Avenue of the Americas (between 51st and 52nd Street), New York, NY Registration Fee: $295 or call: 800.830.6687 WHEN: June 15th, 2006 8:30 AM - 5:30 PM Registration 8:30 - 9 AM; Networking Reception 4:30 - 5:30 PM. PROGRAM HIGHLIGHTS: 9:00 - 9:15 AM Opening Comments - Michelle Horowitz, Conference Chair, VP Strategic Business Development, PR Newswire 9:15 - 9:30 AM Keynote Speaker - Ron Insana, CNBC 9:45 - 10:30 AM Panel Discussion: The Future of Content Distribution Moderator: Ron Insana, CNBC * Daniel Blackman, Strategic Partner Development, Google Video * Kevin Conroy, Executive Vice President, AOL * Adam Gerber, VP Ad Products & Strategy, Brightcove * Todd Herman, Director, Advertising & Business Strategy, MSN * Larry Kramer, President, CBS Digital Media * Scott Meyer, CEO, About.com 10:30 -11:00 AM Todd Herman, Director, Advertising & Business Strategy, MSN Research Presentation: Math and Emotion: Video's Next Battle for Acceptance -- Detail about the road to acceptance video has traveled with advertisers, portals and viewers in the last five years: why major brands have invested, why some haven't, and challenges facing the industry. 1:15 -1:45 PM Afternoon Keynote Speaker - Chrystia Freeland, US Managing Editor, Financial Times CONTACT: Steve Etzler, Founder and President of BDI 212.765.8045setzler@bdionline.com
PRNewswire -- June 12
SOURCE: Business Development Institute(BDI)