Entrex, the global source to find, track, research, manage and trade private companies, today announced that it has selected PR Newswire to assist Entrex's private company clients in communicating breaking news and information to the media, financial community and the general public.

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By utilizing PR Newswire's national news distribution circuit, Entrex's clients will be able to formally communicate news and information about their business, increasing their exposure among key audiences. News releases distributed over PR Newswire's national newsline, US1, reach over 4,000 print, online and broadcast media throughout the country, in addition to thousands of websites and online financial databases.

"Any business model that supports the idea of greater transparency by encouraging more disclosure is good for the market," said Dave Armon, chief operating officer of PR Newswire. "Through PR Newswire, Entrex's clients will be able to build credibility and visibility among potential investors, partners and customers, as well as reporters at key national, regional and trade media outlets, which will help to further each company's pursuit of capital investments and organic growth."

"As the leader in the newswire service industry, PR Newswire was selected by Entrex to offer our clients a wide breadth of business communications expertise and the ability to communicate and promote their messages on a level of professionalism associated with Fortune 500 companies," said Stephen H. Watkins, CEO of Entrex.

To take advantage of PR Newswire's services, Entrex's clients can access information at http://toolkit.prnewswire.com/Entrex/, a site that contains practical information on how to get started using the newswire and related services, as well as day-to-day public relations tips and tactics.

Entrex companies will also benefit from PR Newswire's Search Engine Visibility (SEV) technology, which helps to increase a company's search engine exposure while providing a means to monitor the traffic generated by an announcement and the keywords used by the public to arrive at the releases.

Watkins said, "Ensuring that each announcement is at the top of searches on companies and topics related to the industry enhances a company's online presence, which in turn drives traffic to company websites and provides an additional instrument for creating interest."

Watkins continued, "Our partnership is all about reaching out to private companies. After each company has completed Entrex's credibility process, PR Newswire will distribute a news release announcing the addition of the newly Registered Member Company to Entrex's membership, thus creating a new channel for exposure and visibility for the company."

Armon concluded, "Today, private companies have increasingly more complex and sophisticated communications needs. Much of what has transpired in the public company market is affecting the way in which private companies elect to communicate about their businesses. As Entrex's clients' businesses mature, we will be well-positioned to assist their expanding communications needs."

About Entrex

Entrex, an alliance of leading companies, is the global source to find, research, track, manage and trade interests in private companies. Private companies that join Entrex build credibility and liquidity through exposure to the financial community. http://www.entrex.net/

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of some 30,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision- makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

   Contacts:

   For PR Newswire:
   Jason Rando
   On behalf of PR Newswire
   646.536.7025 or mobile 917.930.6346
   jrando@theruthgroup.com

   For Entrex:
   John Ferguson, Ferguson Advertising
   260.426.4401
   john@fai2.com

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SOURCE: Entrex; PR Newswire