PR Newswire today announced the appointment of Tom Miale to the position of National Account Manager, Streaming Media, for MultiVu™, the broadcast public relations and multimedia division of PR Newswire.

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Tom will be based in New York and will assist and advise clients nationwide in developing and executing digital media programs, focusing on streaming media formats such as podcasts and webcasts. He will report to Todd Grossman, Vice President, Sales and Client Services for MultiVu.

"With webcasts and podcasts becoming an increasingly popular means of communicating to a target audience, MultiVu is committed to providing our customers with experts who can advise on the best way for businesses to use these tools," said Todd Grossman. "Tom has more than ten years of extensive streaming and multimedia experience in sales and product development, and will immediately have a positive impact on the depth of service we can provide to our clients. We are very pleased to welcome him onboard."

Tom most recently served as Vice President of Business Development at interactive media company X Factor Communications, LLC, where he was also co-founder. X-Factor was created as a spin-out from IntelliSpace Media Services, where Tom served as Director of Operations. He also held positions at Visual Data Corporation (now Onstream Media) and MediaOnDemand.com. Previous clients include Johnson & Johnson, Xerox and the Federal Reserve Bank of New York.

"Digital media can help a company save money, and also gain a significant business advantage over its competitors," said Tom Miale. "Multimedia expands the ways in which businesses can interact with their customers. By speaking directly to an audience that is already aware and engaged, businesses attract mutually successful relationships."

Tom continued, "For instance, by using a webcast as a basis for bringing people together, an online community may develop -- and members of that community share an active interest in a company's sector, product or service. Digital media serves to expand and enhance a company's marketing program -- and engaging audiences in this way is the future of communications."

In the four years since its inception, MultiVu has become the fastest growing broadcast PR services company and counts among its customers a majority of the top 25 PR firms globally.

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic news and information distribution, targeting, monitoring and measurement and broadcast services on behalf of some 30,000 corporate, government, association, labor, non-profit, small business and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government and business-to-business decision-makers, consumers and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

  Contact:
  Jason Rando
  The Ruth Group
  646.536.7025
  jrando@theruthgroup.com

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SOURCE: PR Newswire Association LLC