MultiVu, the broadcast public relations and multimedia division of PR Newswire, today announced a content agreement with blinkx, the world's largest video search engine, to provide users of blinkx.tv with access to MultiVu's library of content, including video news releases (VNR), multimedia news releases (MNR) and public services announcements (PSA). Content from MultiVu will be available through a direct feed, enabling blinkx users to retrieve news as soon as it is issued or from an archive of previously released footage.

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"blinkx represents an ideal partner for MultiVu and our customers," remarked Tim Bahr, president of MultiVu. "When a company works with MultiVu to issue multimedia content, one of its primary objectives is to have the finished product made available to as many viewers as possible. MultiVu provides this through PR Newswire's global distribution network. Yet, the value of such content has the ability to skyrocket when its online presence is extended to web sites that permit users to search multiple sources of video and multimedia content, share the material and create 'viral momentum.' The partnership with blinkx offers this capability, and in doing so, strengthens MultiVu's industry-leading video development and distribution platform."

"MultiVu is a clear forerunner in the production and distribution of broadcast media," said Suranga Chandratillake, CTO and founder, blinkx. "Our relationship with MultiVu further enhances the breadth of content that blinkx provides. This additional content should prove to be a tremendous resource to our users."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. blinkx uses advanced speech recognition technology that automatically indexes and transcribes audio and video content, delivering results that are more accurate and reliable than standard metadata-based keyword searches. blinkx users can also build personal TV channels that are populated by content on topics that are of interest to the individual user.

About blinkx.tv

blinkx.tv is the world's most comprehensive video search engine. Today, blinkx.tv has indexed more than 5,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge -- as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at http://www.blinkx.tv/.

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic news and information distribution, targeting, monitoring and measurement and broadcast services on behalf of some 30,000 corporate, government, association, labor, non-profit, small business and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government and business-to-business decision-makers, consumers and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Visibility (SEV), MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

  Contact:
  Jason Rando
  The Ruth Group
  646.536.7025
  jrando@theruthgroup.com

  Julia Blystone
  OutCast Communications
  415.392.8282
  Julia@outcastpr.com

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SOURCE: PR Newswire Association LLC