In its continuing effort to enhance its unparalleled customer service, PR Newswire has integrated LivePerson, Inc.'s click-to-talk technology, Timpani Voice™, into its suite of web-based customer communications channels, which also includes LivePerson's online chat interface, Live Chat.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
           http://www.newscom.com/cgi-bin/prnh/20030814/NYTH018 )

Dave Armon, chief operating officer of PR Newswire, commented, "On any given day, thousands of businesses and organizations around the world entrust PR Newswire with information that is often of a sensitive nature and which must be distributed in both a timely and seamless manner. With such a high degree of importance placed upon the work we perform, it is imperative that our customers have access to knowledgeable representatives at a moment's notice. In offering LivePerson's online chat, and now its click-to-talk technology, PR Newswire delivers to our customers easy-to-use systems that will put them in immediate contact with a representative who can field their query and recommend a course of action."

Accessible via the PR Newswire website, LivePerson's hosted click-to-talk system, Timpani Voice™, differs from traditional online help systems by facilitating direct telephone contact between the user and the customer representative. After clicking on the "Talk By Phone" icon, the system instructs the user to enter the phone number where he or she wants to be reached. Timpani Voice™ then immediately brokers a call between the representative and the customer at the prescribed number.

For customers who prefer real-time service and support via a web interface, PR Newswire also offers LivePerson's Live Chat capability. Available from PR Newswire's homepage, Live Chat enables customers to interact with a representative to either discuss general questions about PR Newswire or specific concerns related to a job in process.

PR Newswire's Director of Customer Service, Mary Levine, remarked, "Offering LiveCall in tandem with Live Chat has proven to be tremendously advantageous to our customer service operations. The technologies offer extremely simple, yet efficient pathways for contacting and interacting with a PR Newswire representative, providing our customers with an even more responsive, better targeted service experience."

"Timpani Voice is the perfect vehicle to deliver the expert, consultative service PR Newswire is known for," said LivePerson CEO Robert LoCascio. "PR Newswire's customers are multi-channel users that require fast, efficient communications through phone, chat, email and the web. Timpani Voice allows PR Newswire to bridge the gap between voice and web channels, and offer their clients a seamless transition and faster issue resolution."

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™ and MultiVu™. PR Newswire is a subsidiary of United Business Media plc of London.

About LivePerson

LivePerson is a provider of online conversion solutions. Our hosted software enables companies to identify and proactively engage online visitors-increasing sales, satisfaction and loyalty while reducing service costs. Combining web-interaction technology (chat, email and a self-service knowledgebase) with a deep understanding of consumer behavior and industry best practices, LivePerson's Timpani™ platform engages the right customer, at the right time, with the right communications channel. This Engagement Marketing platform creates more relevant, compelling and personalized experiences-converting traffic into revenues, and facilitating real-time sales and customer service. More than 4,000 companies including EarthLink, Hewlett-Packard, Microsoft, Qwest and Verizon, rely on LivePerson to help maximize the return on their marketing and e-commerce investments. LivePerson is headquartered in New York City.

Contact:

Rachel Meranus, Director, Public Relations, PR Newswire at 212.282.1929 or rachel.meranus@prnewswire.com

Mike Goodwin, Senior Director of Public Relations, LivePerson at 212.609.4282 or mgoodwin@liveperson.com

SOURCE: PR Newswire; LivePerson, Inc.