PR Newswire, the global leader in commercial news distribution, announced today the appointment of Adrienne Garland as the company's vice president of marketing.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070108/NYM277 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
Garland, who joined PR Newswire from Cablevision Systems Corp., will be responsible for devising strategy and leading PR Newswire's seasoned marketing team. The appointment is effective immediately.
"PR Newswire is delighted to welcome a marketing professional of Adrienne's caliber to our team," said Dave Armon, chief operating officer for PR Newswire. "Adrienne has a truly impressive portfolio of marketing-related achievements in the media sector, and we look forward to benefiting from her experience. In particular, Adrienne has a strong record of generating tangible results from innovative marketing campaigns, proof positive that she can create marketing programs that speak directly to her customers' needs and provide an incentive to act."
Adrienne most recently served as Director of Marketing Strategy at Cablevision Systems where she was responsible for developing product positioning and strategy for iO digital cable service and its suite of services, among other responsibilities. Adrienne advanced to the position of Director of Marketing Strategy after previously serving as the Company's Director of Multi-Services Direct Marketing and Director of Marketing & Advertising for iO digital cable service.
During her tenure at Cablevision, Adrienne was responsible for launching the company's Optimum Rewards retention program, and implementing a dedicated Video On Demand (VOD) e-mail campaign, which significantly increased VOD buy rates among both VOD users and non-VOD users.
"The nature of public relations and corporate communications is changing rapidly. As the global leader in the distribution of breaking news from organizations around the world, PR Newswire has positioned itself not only as a driving force in the newswire industry, but in all circles of business communications," said Garland. "I am excited to join such a dynamic company and look forward to playing a key role in spearheading the next wave of innovations at PR Newswire."
Prior to Cablevision, Adrienne held positions at GKN Securities and Soundview Technology Group, working as an Investment Banking Associate and Research Manager, respectively. Adrienne has an MBA in Marketing with a concentration in Media, Entertainment and Technology from New York University and a BA in Economics and English from State University of New York at Albany. She also serves as voluntary Marketing consultant for the Jelly Bean Theatre Company.
About PR Newswire
Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™ and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.
Contact:
Rachel Meranus, Director of Public Relations, PR Newswire, +1-212-282-1929,
http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN21
PRN Photo Desk,
SOURCE: PR Newswire
CONTACT: Rachel Meranus, Director of Public Relations, PR Newswire,
+1-212-282-1929,
Web site: http://www.prnewswire.com/