PR Newswire, the global leader in commercial news distribution, and Technorati, the authority for citizen media, today announced that for the first time readers of press releases can track online conversations in the blogosphere directly from press releases on http://www.prnewswire.com/.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20070115/NYM017-b )
  (Logo:  http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
          http://www.newscom.com/cgi-bin/prnh/20070115/NYM017LOGO-a )

This marks the first time Technorati has entered into a partnership with a commercial news distribution company, and will help to establish a strong link between two of the most important tools in the communications mix -- announcements via press releases and reactions from bloggers.

All individual press releases distributed through PR Newswire will now include a 'Technorati' button, linking readers to a search result page hosted by Technorati that will display a list of blogs discussing and linking to the news release, and relevant excerpts from those blogs. Once on the search result page, the reader can set up an automatic watch list on Technorati to notify them when any new blog posts are published.

"Press releases have the power to initiate and inform important conversations in the blogosphere, while many bloggers are great accelerators and influencers of public conversation and opinion," said Dave Armon, chief operating officer of PR Newswire. "This partnership joins together two leaders in the communications industry to offer an unparalleled service to both issuers of news and the readers who follow them. Issuers now have a means to track direct blog response to their press release using the most established and innovative blog search facility available, while readers of these news releases will gain broader context for the news by reading how these public influencers are responding to it."

The Technorati link is available when viewing press releases from PR Newswire's public Web site, http://www.prnewswire.com/, which receives more than 1.2 million unique visitors a month. All PR Newswire releases will carry the Technorati link at no additional cost. Technorati is a free service, requiring only registration by users.

"Often, the kernel of any robust conversation on the Live Web is a press release in which something significant or interesting is announced," said David L. Sifry, founder and CEO of Technorati. "By using the new Technorati button on PR Newswire, folks can instantly see both immediate reaction to announcements and the accelerating conversation, all in real time."

Visitors to any press release on PR Newswire's public Web site can also access RSS feeds of press releases categorized by industry and subject, and post press releases to both del.icio.us and digg, two influential social networks.

About Technorati

Technorati is the world's leading authority on what's happening in the world of citizen media. Currently tracking nearly 65 million blogs in near real-time, Technorati also surfaces video, podcasts, games, music and other forms of citizen media published to the World Live Web. Technorati: Who's Saying What. Right Now. http://www.technorati.com/.

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™ and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London (http://www.unitedbusinessmedia.com/).

  Contacts:
  Rachel Meranus
  Director, Public Relations
  PR Newswire
  212.282.1929
  rachel.meranus@prnewswire.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070115/NYM017-b
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SOURCE: PR Newswire