Just in time for the busy Q1 trade show season, PR Newswire has launched a new tool that will assist communicators in building dynamic, interactive Web sites to target their trade show audiences.

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20070116/NYTU128 )
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Built upon the same award-winning technology as PR Newswire's MediaRoom service, MediaRoom ShowCase enables an organization to quickly build its own standalone Web site specifically for use during a trade show, without having to rely on an IT department.

Thor Harris of Percepture was an early user of MediaRoom ShowCase on behalf of his client Tribeca Labs, a digital imaging software and services company. "I was given the opportunity to try PR Newswire's MediaRoom ShowCase as part of Tribeca Labs' exhibitor efforts at the recent DEMOfall 2006 conference in September. MediaRoom ShowCase provided an easy, seamless way of communicating with the media attending the show. In a very short period of time we were able to populate Tribeca Labs' own ShowCase site with relevant content and provide the unique URL to reporters, which was particularly useful as a follow-up tool after the show."

MediaRoom ShowCase provides real-time control of content so that users can edit the trade show Web site at any time before, during or after the show. Through an easy-to-use interface, communications professionals design their own site and upload text, broadcast and multimedia content -- up to 15 files in multiple formats. ROI reports showing user traffic, page views, and downloads; an appointment booking utility; a password-protect option; a key contacts page; RSS capabilities; and, automatic news release posting when the news release is distributed over PR Newswire, are all included. Further, once an organization's MediaRoom ShowCase site is ready, PR Newswire will distribute a news release over its premium national newsline, US1, at no additional cost.

"One of the key differentiators of MediaRoom ShowCase, and an attribute most often cited by beta users as what makes the service incomparable, is the ability to send a unique, dedicated and branded URL to target audiences prior to the event," according to Susan McPherson, PR Newswire's vice president of global trade show services. "Additionally, the ability for users to edit -- add and delete -- content on their own, rather than having to rely on the service provider to do so, was another regularly cited differentiator. MediaRoom ShowCase enables exhibitors to showcase their products and services more effectively, to truly interact with their target audiences, and therefore to significantly increase their return-on-investment."

To learn more about MediaRoom ShowCase, please visit: http://mediaroomshowcase.com/.

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™ and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.

CONTACT: Rachel Meranus, Director of Public Relations, PR Newswire, +1.212.282.1929 or rachel.meranus@prnewswire.com

SOURCE: PR Newswire