MultiVu™, PR Newswire's broadcast PR and multimedia company, has launched Premium Online Press Pages, allowing companies to provide an extended, comprehensive suite of broadcast quality materials and multimedia assets to the media and other audiences, from one online location.

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Premium Online Press Pages allow an organization to present up to three video windows containing broadcast quality MPEG 2 video and B-roll footage, in addition to high-resolution photos and product images, audio soundbites and other multimedia content -- from one easy-to-access Web page. Unlike other online media storage services that require extended contracts, Online Press Pages are available on a per project basis.

"Premium Online Press Pages offer an efficient, high quality means of conveying broadcast quality communication materials to the media, worldwide," according to Bev Yehuda, vice president, products and media relations, MultiVu, a PR Newswire company. "It is an ideal product for PR firms and organizations interested in posting media assets for a product launch or specific media campaign on a per project basis. For journalists, this offers a one-stop-shop, making reporting more efficient and accurate -- which can help to generate better coverage for the organization's news."

Journalists can access an organization's Premium Online Press Page from PR Newswire for Journalists, a media-only Web site, with more than 80,000 registered journalists from more than 140 countries. In addition, Premium Online Press Pages are accessible from an organization's own Web site or online media room. Visitors to an organization's Premium Online Press Page will also be able to link directly to the company's Web site via the organization's logo posted to the Online Press Page.

"When Barr Pharmaceuticals, Inc. announced its $2.5 billion acquisition of PLIVA, d.d., a Croatia-based pharmaceutical company, we created an Online Press Page to seamlessly transfer digital assets related to the story to electronic media throughout Europe," said Carol Cox, senior vice president of Global Investor Relations and Corporate Communications at Barr Pharmaceuticals. "The MultiVu team worked with us throughout the process to ensure rapid and global distribution of our story, and to provide the video and graphics journalists needed to support their coverage. The Online Press Page met, and exceeded, the needs of journalists who were following this major business transaction." To view this Online Press Page, visit this link: http://www.prnewswire.com/broadcast/25901/

To help ensure the widest possible audience for an organization's broadcast content, MultiVu issues an E-visory for each Premium Online Press Page it creates. The E-visory is distributed over PR Newswire's vast media distribution network to more than 4,700 media points, nearly 3,600 Web sites and online databases, and is optimized for better retrieval in the major search engines. Further, MultiVu will distribute an organization's Premium Online Press Page directly to the organization's own proprietary media list.

About MultiVu

MultiVu™ (http://www.multivu.com/), a PR Newswire company, provides unsurpassed broadcast and multimedia production and global distribution services to organizations that want to reach the media, financial community, general public and other key audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR Newswire, MultiVu™ multiplies the number of opportunities you have to communicate with specific audiences. A variety of current and developing platforms for tape and digital content make this possible, including traditional broadcast TV and radio, financial networks, company intranets, the Web and wireless devices.

About PR Newswire

Now in its 52nd year, PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™ and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.

CONTACT: Rachel (Asche) Meranus, Director of Public Relations, PR Newswire, +1.212.282.1929 or rachel.meranus@prnewswire.com.

SOURCE: MultiVu