PR Newswire and Bizjournals, the online media division of American City Business Journals, Inc., today announced an agreement to supplement the online news coverage of Bizjournals' 42 U.S. markets with direct access to press releases issued by PR Newswire.
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The partnership will provide the nation's largest publisher of metropolitan business newspapers with relevant, highly localized news content issued by PR Newswire. A "PR Toolkit" will also be provided on the Bizjournals sites to educate business owners on best practices in the promotion of their achievements.
"Bizjournals offers extremely comprehensive local and national business news coverage. Its more than 3.2 million monthly users are a testament to Bizjournals' top-quality journalism and loyal readership. For PR Newswire, a partnership with Bizjournals provides a tremendous opportunity to extend the reach of our clients' news to a highly trafficked and influential group of news sites," said Joshua B. Cohen, PR Newswire's director of Content Licensing and Distribution. "This partnership, and partnerships like it, extends PR Newswire's mission of directing our content to reporters and publications that make a difference for our customers."
PR Newswire content will be featured throughout Bizjournals' online sites which include The San Francisco Business Times, The Washington Business Journal and the Dallas Business Journal.
Each local market of Bizjournals Network plans to offer two pages dedicated to PR Newswire content. One page will display press releases pertinent to the specific metropolitan area. The second page will provide a listing of every press release issued domestically by PR Newswire as well as access to an archive of PR Newswire press releases.
Readers can also take advantage of PR Newswire's PR Toolkit, a site that offers practical information on how to issue a news release, as well as day- to-day public relations tips and tactics. The PR Toolkit will be featured on all pages of Bizjournals sites that host PR Newswire content.
"Local business people rely on Bizjournals for accurate, timely news associated with their businesses and the regional economy. Our partnership with PR Newswire will now provide our local online users with additional local information," added Bryan Snyder, Business Development Manager for Bizjournals.com. "Additionally, the availability of PR Newswire's PR Toolkit will serve as a valuable resource to our readers, many of whom are small business owners who may be eager to promote their achievements but are unfamiliar with the tools and techniques for issuing a press release or targeting reporters."
About American City Business Journals
American City metropolitan business newspapers reach 4 million readers each week with exclusive, in-depth coverage of their business communities. The loyalty of these readers testifies to American City's commitment to top- quality journalism, unexcelled service for advertisers and readers, and active business community involvement. In addition to Bizjournals.com, American City also operates the City Business Journal Network, a national advertising representative firm, and Biz Books, marketer of hundreds of business book titles. American City is a unit of Advance Publications Inc., which also operates Conde Nast Magazines, Parade magazine, Fairchild Publications, the Golf Digest companies, Newhouse Newspapers and cable television interests.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non- profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch™, MEDIAtlas™, Search Engine Optimization, MediaRoom, MediaSense™, MultiVu™ and U.S. Newswire, the preeminent policy newswire in the industry. PR Newswire is a subsidiary of United Business Media plc of London.
Contacts:
Rachel Meranus, Vice President, Public Relations for PR Newswire, +1-212-282-1929 or
Bryan Snyder, Business Development Manager for American City Business Journals, +1-704-973-1857 or
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SOURCE: PR Newswire Association LLC
CONTACT: Rachel Meranus, Vice President, Public Relations for
PR Newswire, +1-212.282.1929 or
Business Development Manager for American City Business Journals,
+1-704-973-1857 or